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CRICKET SPONSORSHIP DEAL
BCCI ropes in Campa Cola, ChatGPT and SBI Life as associate partners for Team India matches till 2028The BCCI has appointed Campa Cola, ChatGPT and SBI Life as associate partners for 35 bilateral matches in India through March 2028. Campa C...08 Sep, 2026, 12.14 AM IST- JSW Sports enters international sports IP market with Hong Kong Sixes partnershipJSW Sports has entered the international sports market by partnering with Hong Kong Sixes. This partnership will manage commercial and mark...02 Sep, 2026, 05.54 PM IST
- Dream11 completes pivot, no longer a gaming appDream11 has shifted to a global sports engagement platform, discontinuing all prizes. This move follows India's 2025 Online Gaming Act bann...27 Aug, 2026, 02.33 PM IST
- RCB wins valuation crown! Royal Challengers Bengaluru 1st $300 mn cricket team as IPL business value crosses $20 bnRoyal Challengers Bengaluru has surpassed a $300 million brand value milestone. The Indian Premier League's overall business valuation clim...29 Jul, 2026, 03.26 PM IST
- Record dealmaking run shows Asia's growing appetite for sports assetsAsian families and fund managers are investing directly in sports assets. This trend fuels record dealmaking in the Asia-Pacific region. We...23 Jul, 2026, 06.33 AM IST
- BCCI Hikes reserve price for its title rights by over 15%The BCCI has significantly raised its reserve prices for title and associate sponsorship rights. New bids are now invited for these valuabl...23 Jul, 2026, 12.33 AM IST
- There have been several ups and down in last four months: Indian batting prodigy Vaibhav SooryavanshiIndian cricketer Vaibhav Sooryavanshi feels confident for the upcoming T20I series. He acknowledges recent challenges but remains focused o...22 Jul, 2026, 12.20 PM IST
- InsuranceDekho enters cricket sponsorship with India's Zimbabwe, Sri Lanka toursInsuranceDekho has secured prominent deal with Indian cricket team to elevate its brand visibility. Notably, they are the title sponsor for...22 Jul, 2026, 10.32 AM IST
- Beyond the IPL lies almost every state's hunt for its own cricket gold mineRegional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...20 Jul, 2026, 03.03 PM IST
- Google’s Gemini enters IPL as sponsor in Rs 270 crore, three-year dealGoogle-owned Gemini has secured a three-year sponsorship deal with the Indian Premier League (IPL) worth an estimated Rs 270 crore. This si...20 Jan, 2026, 12.56 AM IST
- IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. D...01 Apr, 2025, 12.03 AM IST
- IPL 2025 sees major sponsorship deals; Punjab Kings partners with Kshema Insurance, MI with Lauritz KnudsenAs IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...25 Feb, 2025, 08.56 PM IST
- ICC may earn up to $150 million in World Cup sponsorship feeThe world cricket governing body has 20 sponsors and partners for ICC World Cup 2023. It has six global partners that are paying $8-10 mill...04 Oct, 2023, 03.56 PM IST
- RIL-owned RISE inks deal with ECB to monetise virtual inventory"We have signed a deal to manage virtual inventory rights with the ECB for the Ashes. Earlier, we had a deal with Cricket Australia (CA), w...06 Jul, 2023, 12.29 AM IST
- JSW Sports facilitated sponsorship deals worth Rs 250 crore in 2022-23He said the sports management firm has facilitated more than 150 deals in the past year, comprising both owned and third-party assets. Spor...28 Mar, 2023, 05.24 PM IST
- BCCI scores Rs 150 cr more with new deals, creates 3 associate sponsor roles; Pepsi signs 4-yr dealAfter withdrawing its sponsorship of the Indian Premier League, beverage maker PepsiCo has signed up as the new associate sponsor.04 Mar, 2016, 04.26 AM IST
- Now, LG to sponsor golf tourfor 3 yearsAfter deciding not to renew global cricket sponsorship contract with International Cricket Council(ICC), consumer durable major LG Electron...12 Jun, 2007, 01.01 AM IST
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