InsuranceDekho enters cricket sponsorship with India's Zimbabwe, Sri Lanka tours

InsuranceDekho has made its first major move into cricket sponsorship, signing on as the co-presenting sponsor (on-air broadcast) for India's T20I tour of Zimbabwe and the title sponsor (on-ground) for India's Test tour of Sri Lanka, which will be played as the InsuranceDekho Cup. Financial terms of the deals were not disclosed.

Also Read: Cricket powers India sports economy past $2 billion mark in 2025

The partnerships mark the insurtech platform's latest effort to build brand visibility through cricket as it seeks to strengthen its presence across Bharat. The campaign builds on the company's recently launched brand platform, "Bharat, Khul Kar Khelo," fronted by former India captain Sourav Ganguly.


InsuranceDekho said the campaign reflects its core belief that people are able to pursue their ambitions more confidently when they have a financial safety net. The company said it is focused on expanding insurance penetration through its advisor-led distribution model, particularly in smaller towns and rural India.

Also Read: Zimbabwe vs India T20 Schedule 2026

"Everything we do comes down to backing people, so they move forward without fear," said Ankit Agrawal, CEO and Co-Founder of InsuranceDekho. "Our mission is to take insurance deeper into Bharat by empowering our advisors, who help crores of families protect what matters most. Standing behind Team India is an extension of that same belief."

Brand ambassador Sourav Ganguly said, "As a captain, I learnt that a team plays fearlessly only when it knows someone is behind it. That's exactly what InsuranceDekho does—for its advisors, for families, and now for Team India."

Ashley De Silva, CEO of Sri Lanka Cricket, welcomed the partnership, saying it reflects the shared values of participation and inclusivity that help strengthen the sport.

India's three-match T20I series against Zimbabwe will be played at Harare Sports Club from July 23-26 and will be broadcast on Zee's Unite8 Sports. The Test series against Sri Lanka begins on August 15 and will be televised on Sony Sports Network and streamed on Sony LIV.

InsuranceDekho said it currently works with around 497,000 advisors across 98% of India's PIN codes, combining technology with a human-led advisory model to expand access to insurance across the country.