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CRICKET MANIA
Racquet sport Padel looks to up the game in cricket-crazy IndiaPadel, a sport blending tennis and squash, is rapidly expanding across India, with court numbers soaring and player participation surging. ...- IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India overKing Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, wit...
- Cricket tourism and hospitality takes off in the USFounded by an Indian-American couple from Bihar, Florida-based Cricketbuster is trying to capture this "cricket mania" among the Indian-Ame...
- World Cup: India Inc’s best-saved offers to fill sales galleryThe ongoing World Cup in India is expected to boost the country's economy by about 10 basis points, with economists estimating that consume...
- Payments, food delivery apps launch games to woo usersPaytm has found that more than 70% of its users play these games daily.
- Big brands bet on World Cup fever in India, where cricket is 'religion'About 1.5 billion people are expected to watch the tournament worldwide, more than 15 times the audience for the Super Bowl of American foo...
- Online furniture rental company Furlenco ropes in Jatin Sapru for new campaignSapru, a known face of cricket coverage on Star Sports, has traveled to every corner of the cricketing globe to bring the game to the India...
- IPL fever kicks off in Kolkata eateriesMonkey Bar in Kolkata would be running an interesting offer through the IPL season called the Monkey Prediction League.
- How shooting stars could fund charities from the selfie-generated incomeSelfie mania seems an attractive but as yet underappreciated income-generating opportunity
- For the love of cricketCan't think beyond cricket? Here are some products to help soak in the World Cup mania even after the games are over.
- Football fever on its way to quell the cricket mania in IndiaIndians had 2nd greatest social media engagement after Brazilians during World Cup - symbolising a rising interest in football in the land ...
- Non-cricket sports turn lucrative for brandsSponsors are discovering that sponsorship of other sports ensures better returns, unlike cricket where sponsorship fees have shot through t...
- IPL: Telecom operator Videocon Mobile is Mumbai Indians' associate sponsorVideocon Mobile Services has signed an agreement with Mukesh Ambani- owned Mumbai Indians to be its associate sponsor in this year's IPL se...
- ESPN, Hindustan Unilever, Bharti Airtel, Maruti look to score on Messi maniaESPN is looking to ride Messi mania with HUL, Bharti Airtel and Maruti Suzuki lining up as sponsors for the international friendly between ...
- Now, a social networking site on cricketCombining the elements of Facebook and Twitter, the new social networking website has thousands of passionate cricket fans.
- IPL adds zing to TV sales during April-MayThe industry saw TV sales growing by 35% during April-May, courtesy the cricket mania generated by IPL.
- Dhoni pips Sachin to top spotDhoni may have lost the IPL glory to Shane Warne in the last ball of the tournament, but he has managed to cement his brand image post the ...
- IPL mania: Cricket merchandise doing brisk salesAfter IPL, it time for Indian promotions league. The event may be over, but the hangover is being felt across sports stores, with cricket m...
- Hotels, pubs raise a toast to cricket maniaIt’s not just Shah Rukh Khan's Kolkata Knight Riders on a winning streak. Hotels and pubs have managed to cash in on the cricket craze by n...
- Beer makers say cricket fans ain’t cannedIt seems cricket and beer don’t mix. The world cup season is on but Indian audiences are not feeling canned enough.
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