Online furniture rental company Furlenco ropes in Jatin Sapru for new campaign

MUMBAI: Furlenco, the online furniture rental company, has roped in sports presenter Jatin Sapru to come up with a sports-themed fun campaign – ‘Get Your Game Space On’. The campaign will last 2 months and cover a wide range of activities on the digital front.

Sapru will star in a series of witty, relatable videos for Furlenco, which will be released on Facebook, Youtube and other social media platforms. In addition, Furlenco will also engage Sapru's fan following to launch contests with prizes.

Elaborating on the collaboration, Aishvarya Chanakya, VP-Marketing, Furlenco, commented, “Jatin is a highly relatable sports presenter to our urban millennial consumer. Given that sports mania is taking over these months and cricket is typically watched at home, this collaboration is a glove fit for us. We see this as an integrated campaign with advertising, creating a store with sports inspired packages along with contests and goodies for our audiences.”

Sapru, a known face of cricket coverage on Star Sports, has traveled to every corner of the cricketing globe to bring the game to the Indian sports fan. Since 2012, he has shared the Star Sports studio with the greats of the game as one of the channel’s star presenters.

"From traditional to innovative, just like cricket, Furlenco has pulled off a T-20 heist. It’s fresh, it’s spunky and if you ever get bored, you can always opt for a switch hit… what more can today’s sports fan ask for? After a long home season, as I now put my fan mode on, I’m delighted to be doing it with a game changing brand like Furlenco,” said Sapru.