India's FIFA World Cup aspirations remain distant. Despite widespread passion, the nation struggles to produce elite footballers. Experts p...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...

In an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...

Zee Entertainment Enterprises has partnered with FIFA. This collaboration will bring major FIFA football events to Indian audiences. The co...

Football is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...

Nuvama Private has been announced as the title sponsor for the T20 Mumbai League 2026 and the inaugural T20 Mumbai Women's League. Both tou...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

Aditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...

India celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

Cricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...

India is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...