Byju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...

Byju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...

Top Indian cricketers' endorsements are expected to surge after their historic ICC Men's T20 World Cup victory, fast-tracking ongoing deals...

Sports marketing companies expect the endorsement value of Indian cricketers to increase by 30-40%, especially endorsement value of individ...

RISE Worldwide has signed a multi-year talent management agreement with cricketer Tilak Varma where the company will represent Tilak with h...

Mahendra Singh Dhoni might have announced his retirement from international cricket, but his brand value is not only intact, but is in fact...

Bollywood superstar Shah Rukh Khan, whose latest film Zero failed to enthuse the box-office, saw his brand value slip by an alarming 43%.

The 21-year old, who won a silver medal at the Rio Olympics last summer, now stands second on the leader-board of Indian sports-earners for...

Kohli will work with the German company to launch a signature line of sports lifestyle products with a special logo and brand identity.

Indian cricket’s biggest name, Sachin Tendulkar, will endorse a mobile wallet brand. The announcement will be made in Mumbai today.

A number of inquiries have starting flowing in from potential advertisers and the cricketer could sign atleast 4-5 endorsement deals.

Dhoni has renewed his endorsement deal with domestic mobile handset maker Maxx Mobile for seven years in a deal estimated at Rs 29 crore.

After a pitched battle for India's most prized cricketer, Rhiti Sports bags MSD in a Rs 200-crore, 3-year deal. In pics: Dhoni weds Sakshi ...

The power balance between sports and silver screen for celebrity endorsements has shifted to Bollywood despite IPL's huge success. New bran...

Godrej-Hershey Foods and Beverages, the JV set up to jointly market confectionery, snacks and beverages in India, is planning a relaunch of...

Hindustan Unilever, low-profile on cricketer-related advertising, has roped in Yuvraj for Rs 1.5-2 crore annually. Special: IPL, the blockb...

Advertiser money may be clawing back to cricket, but that's not yet reflecting in big endorsement deals.