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CRICKET ENDORSEMENT DEAL
Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Vaibhav Sooryavanshi’s net worth: How rich is the 15-year-old cricket sensation? A look at his wealth, cars, properties, IPL salary and luxury lifestyleVaibhav Sooryavanshi net worth: Vaibhav Sooryavanshi, a 15-year-old cricketer, is making waves in the IPL with Rajasthan Royals. His recent...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...
- T20 World Cup champions likely to scoop up more brand dealsTop Indian cricketers' endorsements are expected to surge after their historic ICC Men's T20 World Cup victory, fast-tracking ongoing deals...
- Cricketers likely to see big swing in endorsement fees despite World Cup lossSports marketing companies expect the endorsement value of Indian cricketers to increase by 30-40%, especially endorsement value of individ...
- RISE Worldwide inks multi-year deal with cricketer Tilak VarmaRISE Worldwide has signed a multi-year talent management agreement with cricketer Tilak Varma where the company will represent Tilak with h...
- No retirement impact, Brand Mahendra Singh Dhoni getting bigger than ever beforeMahendra Singh Dhoni might have announced his retirement from international cricket, but his brand value is not only intact, but is in fact...
- Captain Virat Kohli still ranks as No. 1 celebrity endorserBollywood superstar Shah Rukh Khan, whose latest film Zero failed to enthuse the box-office, saw his brand value slip by an alarming 43%.
- PV Sindhu is now the no. 2 player in endorsementsThe 21-year old, who won a silver medal at the Rio Olympics last summer, now stands second on the leader-board of Indian sports-earners for...
- Virat Kohli strikes Rs 100-crore deal with PumaKohli will work with the German company to launch a signature line of sports lifestyle products with a special logo and brand identity.
- Sachin Tendulkar to tie up with mobile wallet firmIndian cricket’s biggest name, Sachin Tendulkar, will endorse a mobile wallet brand. The announcement will be made in Mumbai today.
- Virender Sehwag's 219 attracts advertisers; may sign Rs 10 crore dealsA number of inquiries have starting flowing in from potential advertisers and the cricketer could sign atleast 4-5 endorsement deals.
- Now, Dhoni inks Rs 29-crore endorsement deal with MaxxDhoni has renewed his endorsement deal with domestic mobile handset maker Maxx Mobile for seven years in a deal estimated at Rs 29 crore.
- Dhoni signs Rs 200-cr deal with Rhiti SportsAfter a pitched battle for India's most prized cricketer, Rhiti Sports bags MSD in a Rs 200-crore, 3-year deal. In pics: Dhoni weds Sakshi ...
- Endorsement: India Inc prefers film stars over cricketersThe power balance between sports and silver screen for celebrity endorsements has shifted to Bollywood despite IPL's huge success. New bran...
- Godrej-Hershey ropes in Mahi for Nutrine relaunchGodrej-Hershey Foods and Beverages, the JV set up to jointly market confectionery, snacks and beverages in India, is planning a relaunch of...
- Yuvraj to endorse Lifebuoy for Rs 2 crore per annumHindustan Unilever, low-profile on cricketer-related advertising, has roped in Yuvraj for Rs 1.5-2 crore annually. Special: IPL, the blockb...
- Brand Dhoni waits for master strokeAdvertiser money may be clawing back to cricket, but that's not yet reflecting in big endorsement deals.
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