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CREATOR BRAND DEALS
YouTube offers creators millions to not work with NetflixThe payment would come in a couple of different forms. YouTube has discussed directly financing some programs, and it has also offered to a...- YouTube offers millions to creators in bid to fend off Netflix: ReportYouTube is offering significant payments to popular creators for exclusive content. This move aims to counter Netflix's aggressive efforts ...
- YouTube changes how it counts views from August 24: Videos will get a view from the first frame, but monetization is unchangedYouTube will count video views from August 24, 2026, as soon as playback begins. This change aligns with platforms like TikTok and Instagra...
- YouTube raises the 'monetization' bar for new creators in 2027 - Check watch hours, shorts views and what changes for existing partnersStarting February 2027, YouTube will raise its monetization criteria for budding creators, requiring them to accumulate more watch hours or...
- YouTube’s creator middle class is pulling up a seat at the investment tableInvestment firms are recognizing YouTubers as a growing, underserved market. These firms offer capital and tools to help creators scale the...
- How the new generation of left-wing US media is powering progressive candidatesProgressive candidates are winning primaries with help from new left-wing media. These platforms allow candidates to build national profile...
- Clean social image makes stars the new heroes of the ad worldAdvertisers have shifted their focus, now putting greater emphasis on a celebrity's social media impact rather than their filmography for e...
- British pop star Adele lost 45 kilos in just three years without crash diets. Her diet can help you lose 3 kilos in just seven days. Here's howBritish pop icon Adele, best known for chartbuster songs such as Rolling In The Deep, Skyfall, Easy On Me, etc, surprised her fans with a d...
- In the 1990s, Michael Jackson tried buying Marvel to play Spider-Man; the company instead went bankrupt before changing Hollywood foreverLong before Marvel became the global powerhouse it is today, the company found itself linked to one of the biggest music icons in history t...
- Dell revives XPS as component costs surge; consumer business head on brand equity, pricing strategy and India pushDell Technologies is bringing back its recognizable XPS consumer PC brand after a brief hiatus. The company is also expanding its omnichann...
- The creator economy has a new middle classYoung workers now see social media influencing as a plausible career pivot. This shift allows them to earn income through brand deals and p...
- Eternal Q1 profit jumps 4x; Meta blocks Delhi protest contentEternal reported a significant jump in its revenue and profit for the first quarter of FY27. This and more in today’s ETtech Top 5.
- Content flows in from villages now but for not much in returnIn 2025, a remarkable sixty-six percent of India's digital creators will emerge from non-metro regions. However, many of these creators str...
- Taxation simplified for influencers: Correct ITR form, tax regime to grey zone areas, key checks and tax traps creators must watch out forIndian influencers and gig workers face significant tax compliance challenges. Many struggle with tracking income and claiming eligible ded...
- Who is Jude Bellingham's girlfriend Ashlyn Castro? Know how California influencer rose to fame, her million-dollar career, net worth and moreJude Bellingham and Ashlyn Castro's relationship has gained significant public attention. The couple reportedly met through an exclusive da...
- Quote of the Day by Ralph Waldo Emerson: “A foolish consistency is the hobgoblin of little minds, adored by...” — Timeless life lessons on independent thinking, authenticity, courage, inner wisdom, resilience, and personal growth from one of America's most influential philosophersQuote of the day by Ralph Waldo Emerson: “A foolish consistency is the hobgoblin of little minds” is a timeless reminder for anyone who fee...
- Rs 76 lakh from a reel, Rs 25 lakh for dinner: Influencer Orry reveals how he makes moneyInternet personality Orry has revealed the business behind his social media fame, claiming he earned ₹76 lakh from a single Instagram reel ...
- Life lesson of the day by Gregory Peck: ‘Inside of all the makeup and the character... it’s you’ To Kill a Mockingbird actor on the power of authenticity in an appearance-obsessed worldGregory Peck's iconic portrayal of Atticus Finch highlighted the power of integrity and empathy over outward appearances. His philosophy, c...
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
- From influencers to investors, content creators are coming of age in IndiaJust last week, creators like Tanmay Bhat and Ranveer Allahbadia (@BeerBiceps) have announced angel investments in Qoohoo and Ready Set Jet...
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