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CREATIVE MANDATE
'Even if it's faster manually, use Claude': Manager obsessed with AI tells employees to use it for everything, then instantly regrets itA manager's strict AI mandate led to an employee automating compliance training with AI. This move exposed the disconnect between leadershi...- 'Foreign MNC behaving like lala company': Techie claims every minute is tracked, employees left glued to screens, no lunch and coffee breaksA foreign multinational company faces backlash over claims of minute-by-minute employee work hour tracking. Employees report being mandated...
- CEOs are getting ruthless about worker performanceCorporate leaders are increasingly prioritizing results over employee comfort, with CEOs like Unilever's Fernando Fernandez demanding "volu...
- UK's Scotch whisky body hopes for 'swift' India FTA implementationThe Scotch Whisky Association is urging swift implementation of the India-UK Free Trade Agreement, despite recent hurdles over UK steel imp...
- Deloitte India could lead professional services space soon: Romal ShettyDeloitte India’s leadership believes that the future of professional services will extend beyond traditional offerings to solutions, platfo...
- China’s Tencent partners with SEPC and GDAI in India gaming pushChinese tech giant Tencent is boosting India's gaming sector through strategic partnerships with SEPC and GDAI. The company aims to bring w...
- Australia moves to tax Meta, Google and TikTok to fund newsroomsAustralia plans to tax Meta, Google, and TikTok. This aims to fund news reporters. The government will introduce legislation by July 2. Pla...
- When 'I' meets AI: Tech elite's wealth adviser turns multibillion-dollar force in AI frenzyIconiq, a private wealth manager for global elites, is now a major force in venture capital. The firm is making substantial bets on AI star...
- Iconiq, go-to wealth adviser for tech’s elite, is putting billions into AIIconiq is expanding aggressively into venture capital, investing billions in AI startups like Anthropic. Leveraging elite global networks, ...
- Consumer company CTOs want engineers who can think, not just codeNew-age companies are prioritizing senior engineers with creativity, curiosity, and ownership as they become AI-first. Hiring for engineeri...
- David Fincher’s ‘Alien 3: The Assembly Cut’ drops on HBO Max with never seen before additionsA longer version of Alien 3, the Assembly Cut, is now available. This version, assembled from deleted scenes, offers a more coherent narrat...
- BTS Documentary ‘BTS: The Return’ release time on Netflix: When can fans start streaming?BTS Documentary: Directed by Bao Nguyen, known for works such as The Stringer and The Greatest Night in Pop, the documentary provides a clo...
- AMFI awards creative mandate to Concept CommunicationsAMFI has chosen Concept Communications for its creative advertising work. This follows a lengthy pitch process. The agency will refresh the...
- Lowe Lintas bags creative mandate For XiaomiLowe Lintas release said the agency bagged the account on the back of informal evaluations Xiaomi has done of multiple agencies to identify...
- DDB Mudra Group wins creative mandate for PumaPuma has been designing, developing, selling and marketing footwear, apparel and accessories, for over 65 years.
- Creativeland Asia grabs global creative mandate for Micromax InformativeCreativeland Asia (CLA) has grabbed the global creative mandate for Indian handset maker Micromax Informative after a month-long multiagenc...
- JWT wins the creative mandate for Madura Fashion’s flagship brand Louis PhilippeThe premium men’s wear brand Louis Philippe brand has awarded its creative mandate to JWT India.
- Law & Kenneth wins the creative mandate for the soon-to-launch deodorant range form MoodsHLL Lifecare has awarded the creative mandate for its soon-to-be launched deodorant range to the Mumbai-based independent agency Law & Kenn...
- Danone Narang gives it's ready-to-drink beverage brand B'lue's creative mandate to the indy-agency ScarecrowThe indy-agency Scarecrow has won the creative mandate of Danone-Narang's ready-to-drink B'lue brand.
- Philips awards global creative mandate to Ogilvy worldwideThe Dutch multinational electronics giant Philips has awarded its creative duties to the WPP agency Ogilvy worldwide.
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