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CREATIVE IDEATION
Adobe expands Creative Agent across Firefly and Creative Cloud applicationsAdobe is significantly enhancing its creative tools with an AI-powered "Creative Agent" integrated across Firefly and major Creative Cloud ...- Reliance's media biz clocks Rs 34,917 cr revenue in FY26; JioHotstar cross 1 billion downloadsReliance's media arm achieved a significant Rs 34,917 crore revenue in FY26, with JioHotstar becoming India's top digital streamer and the ...
- JioStar rolls out JAMS, betting on GenAI to reshape premium content productionJioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium conten...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- ET Exclusive: Instagram Edits turns one as it bets on feedback-led, simplified mobile video creationInstagram’s Edits app has completed one year as Meta’s evolving mobile-first video creation tool, shifting from a simple editor to a more c...
- Canva is leaning on India and Brazil to drive up AI adoptionCanva is transitioning to an AI-native platform, powered by its own foundational models, with India emerging as a key market for its design...
- Creative credits controversy erupts over Jindal Steel & Power's Cannes Lions winning campaignA campaign by Jindal Steel & Power, titled 'The Steel of India,' won a silver and a bronze at the Cannes Lions International Festival of Cr...
- Level up your social media game! Microsoft Designer's AI feature will help you design your posts in secondsMicrosoft said that with the new AI tech at the core, Designer will simplify the creative journey of users by helping them get started with...
- MX Player appoints Suresh Menon as the Content and Creative Head for MX Studios
- IdeateLabs appoints Lokesh Shah as VP - Brand SolutionsShah has previously worked for agencies like Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.
- Byju’s appoints Zynga Games’ Dhimant Vyas as chief creative directorAn alumnus of NID Ahmedabad, Dhimant Vyas’ previous work includes the title animation sequence for 'Taare Zameen Par' and a couple of proje...
- IdeateLabs elevates Porus Jose to CCO, strengthens creative leadership with two new appointmentsVrutika Dawda, director, IdeateLabs, added, “Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the...
- What's common between a Swarovski chandelier & Bluetooth-enabled jacket? Tim Brown's firm IDEOIDEO has had a hand in designing iconic products like the first Apple mouse.
- Five ways to promote creativity at workThe world runs on great ideas, which make for unique stories, concepts and campaigns that make people sit up and take notice.
- Former CEO of Adani Power Ravi Sharma to launch an albumFormer CEO of Adani Power Ravi Sharma will unveil his poetic talent by launching an album, Moonlight Whispers, comprising songs written by ...
- Contract Advertising bags Truecaller contractThere are over 150 million people using this app globally, with India leading the way with over 80 million users.
- Five ways to encourage your team to come up with ideasCreative success cannot be measured by mass appeal. When it becomes part of KRA, the company has found metrics to harness best.
- Collaborate or die, that’s the mantraIn this market, you run the risk of being a business strategist rather than a creative strategist, says Suresh Nair, director, global strat...
- Indians are argumentative: Edward de BonoIf India & China can form a coalition bringing other developing nations under its fold, it can beat all superpowers, says inventor of Six H...
- Starcom Mumbai bolsters senior teamStarcom MediaVest Group has appointed Girish Upadhyay and Patrick Gomes as associate media directors, and Mandir Tendolkar as media directo...
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