IdeateLabs appoints Lokesh Shah as VP - Brand Solutions

Digital creative agency IdeateLabs today announced that it has appointed Lokesh Shah as vice president, brand solutions. He will be based out of Mumbai and will report to the agency's director Vrutika Dawda.

Shah has previously worked for agencies like Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.

Vrutika Dawda, director, IdeateLabs said, “We welcome Lokesh as a part of the senior leadership team at IdeateLabs. His strong professional background spans across two decades of rich experience in both Indian and international markets. It is this experience that we would like him to help us bolster our accounts – Indian consumer insights clubbed with the best international practices... We are confident he will effectively take charge of the Mumbai business.”


Shah has previously worked for agencies like Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.

Speaking about his new role, Shah said, “I’m excited to work with the young and vibrant team at IdeateLabs, a leading marketing agency that is committed to setting newer benchmarks. I’ve always worked best with agencies that put work culture and high standards of brand management as their mantras. Effective campaign creation and development has always been my forte. I’m looking forward to introducing path-breaking campaigns for the existing brands and getting exciting new client accounts in diverse sectors.”