The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...

Adobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.

The introduction of advertisements and sponsored content in chatbots has spawned privacy concerns for AI users as brands scramble to stay r...

Cityflo, an urban mobility firm, has partnered with Signpost India to offer brands a new advertising channel. Signpost India will manage ad...

Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet...

Dubbed "magic words," this tool introduces a new form of contextual advertising for the Disney+ an Hulu streaming services. It uses a combi...

Channel Factory is a Google-certified global technology and data platform which helps maximise performance efficiency and contextual suitab...

Channel Factory is a Google-certified global technology and data platform which helps maximise performance efficiency and contextual suitab...

The funding was led by Alibaba's holding firm Ant Financial-run Bace Capital and others.

The CEO of a large Indian family office and a leading mall chain in the country have also invested, the company said.

Paytm and InMobi expect their recently forged partnership to lead to a growth of Rs 1,600-3,200 crore in revenues over the next one year.

Another area, where the board members are currently engaged in an internal dialogue is surrogate advertising and brand promotion.

Flytxt said it has partnered Idea to deploy multi-channel mobile advertising platform 'QREDA' for the country's third largest mobile operat...

Times Internet Ltd brings to you Active Search, an intelligent multimedia search engine for mobile users.

IDG Ventures India, a $150 million early-stage technology venture capital fund, announced it has invested in Ozone Media, an online adverti...

Microsoft on Thursday launched its digital advertising platform in the country, aiming to grab a sizeable pie of the online advertising mar...