TIL launches India's first mobile entertainment search engine
Times Internet Ltd brings to you Active Search, an intelligent multimedia search engine for mobile users.
By ET Online |
NEWDELHI: Times Internet Ltd brings to you Active Search, an intelligent multimediasearch engine for mobile users. The easiest and fastest way to search formulti-media content of your favourite celebrity, across ring tones, wallpapers,games, animation etc
ActiveSearch is a single-window search solution, which enables the user to search formultimedia content through Mobile. For example, if the user types the keywordBipasha, the search window will display multimedia content such as Videos, RingTones and Wallpapers which feature Bipasha, as-well as the Latest News andGossips about Bipasha. It is the front end for all kinds of multimedia contentand information by searching and displaying results from Premium Content, MobileContent and Web.
To getstarted, users can simply type www.activesearch.mobi on their mobile internetbrowser and search for their favourite multimedia content or they can sms ASKMMto 58888. They can then download wallpapers, ring tones, and read the latestgossip about their favourite film stars, cricketers, and celebrities. It is thatsimple and convenient to use!
This multimedia search enginethat has been launched by Times Internet Ltd in association with Unicell AdvanceCellular Solutions Ltd. Active Search completely does away with cumbersomesurfing and navigation of WAP sites and is an extremely user-friendly interfacefor searching the most relevant content on GPRS. It creates a new kind of userexperience and is a path-breaking endeavour by the Times Group. It could, incoming days become a role model for all search engines that are targeting themobile internet user.
This isalso an excellent platform for third-party content providers, advertisers, andaffiliates to promote their services directly to the endusers.
Keyhighlights of this search engine are:
ActiveSearch is a single-window search solution, which enables the user to search formultimedia content through Mobile. For example, if the user types the keywordBipasha, the search window will display multimedia content such as Videos, RingTones and Wallpapers which feature Bipasha, as-well as the Latest News andGossips about Bipasha. It is the front end for all kinds of multimedia contentand information by searching and displaying results from Premium Content, MobileContent and Web.
To getstarted, users can simply type www.activesearch.mobi on their mobile internetbrowser and search for their favourite multimedia content or they can sms ASKMMto 58888. They can then download wallpapers, ring tones, and read the latestgossip about their favourite film stars, cricketers, and celebrities. It is thatsimple and convenient to use!
This multimedia search enginethat has been launched by Times Internet Ltd in association with Unicell AdvanceCellular Solutions Ltd. Active Search completely does away with cumbersomesurfing and navigation of WAP sites and is an extremely user-friendly interfacefor searching the most relevant content on GPRS. It creates a new kind of userexperience and is a path-breaking endeavour by the Times Group. It could, incoming days become a role model for all search engines that are targeting themobile internet user.
This isalso an excellent platform for third-party content providers, advertisers, andaffiliates to promote their services directly to the endusers.
Keyhighlights of this search engine are:
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��� EasySearch ��� Active Search can be accessed either by typing the URL on the WAPbrowser or by sending an SMS to 58888. It is available across all operators onSMS as well as GPRS
o GPRS��� Type activesearch.mobi on the mobile browser.
o SMS��� Send Active SearchKeyword
��� HighRelevance ��� It will only display results that are mobile specific and canbe accessed from the mobile phone. User profile and group profile gets built upover a period of time and helps the engine in looking for user-specific contenteach time he/she does a search.
��� Naturallanguage processing ��� It does not require fixed keywords or codes. Userscan use normal text messages to search content. The tool analyzes the keyword,understands it, and then generates the best possible result.
��� Platformfor Contextual Advertisements ��� Each time the user types a search keyword,the screen will show a contextual advertisement for a few seconds, till thesearch results are generated. This is a business opportunity for contentproviders, advertisers, and affiliates to promote their services or products.The report server generates Live MIS reports for the advertisers, based on userdemographics, etc.
��� VerticalSearch ��� Aggregation platform where third-party vendors can post their owncontent on Active Search and generate WAP traffic.
Easy Customization: Allpages are generated dynamically and all sections, graphics, colors andpositioning can be customized to give it a true local, seasonal or festivefeel.
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