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CONTEXTUAL ADVERTISING
Why the smartest brands are rethinking what advertising really meansAdvertising once meant reach. Today, it means context. As business audiences grow selective, brands are discovering that presence within a ...- Preparing Your Brand for Agentic AIAI agents are transforming brand-consumer relationships. The authors explore how brands must adapt to a new retail environment in which con...
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- Adobe partners with ChatGPT to bring marketing into conversational AIAdobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.
- New world for users and brands as ads hit AI chatbotsThe introduction of advertisements and sponsored content in chatbots has spawned privacy concerns for AI users as brands scramble to stay r...
- Cityflo partners digital and OOH media firm Signpost for advertisingCityflo, an urban mobility firm, has partnered with Signpost India to offer brands a new advertising channel. Signpost India will manage ad...
- When the third-party cookie crumbles: A new privacy-centric internet emergesThird-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet...
- Disney harnesses 'AI' to drive streaming ad-technologyDubbed "magic words," this tool introduces a new form of contextual advertising for the Disney+ an Hulu streaming services. It uses a combi...
- US-based YouTube advertising company Channel Factory sets foot in IndiaChannel Factory is a Google-certified global technology and data platform which helps maximise performance efficiency and contextual suitab...
- US-based YouTube Ad Co forays into IndiaChannel Factory is a Google-certified global technology and data platform which helps maximise performance efficiency and contextual suitab...
- AdOnMo raises $3 million led by Ant Financial’s BAce CapitalThe funding was led by Alibaba's holding firm Ant Financial-run Bace Capital and others.
- Proximity marketing firm BeaconsTalk raises Rs 52 lakh in a seed round of fundingThe CEO of a large Indian family office and a leading mall chain in the country have also invested, the company said.
- Paytm, InMobi tie-up eyes up to Rs 3,200 cr GMV in a yearPaytm and InMobi expect their recently forged partnership to lead to a growth of Rs 1,600-3,200 crore in revenues over the next one year.
- CBFC may soon allow online certification of moviesAnother area, where the board members are currently engaged in an internal dialogue is surrogate advertising and brand promotion.
- Idea Cellular, Flytxt partner for mobile ad platformFlytxt said it has partnered Idea to deploy multi-channel mobile advertising platform 'QREDA' for the country's third largest mobile operat...
- TIL launches India's first mobile entertainment search engineTimes Internet Ltd brings to you Active Search, an intelligent multimedia search engine for mobile users.
- IDG Ventures invests in Ozone MediaIDG Ventures India, a $150 million early-stage technology venture capital fund, announced it has invested in Ozone Media, an online adverti...
- Microsoft targets sizeable online ad marketMicrosoft on Thursday launched its digital advertising platform in the country, aiming to grab a sizeable pie of the online advertising mar...
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