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CONTEXTUAL AI
India is where AI gets figured outIndia's linguistic, cultural and digital diversity is turning it into a proving ground for artificial intelligence, argues JioStar's chief ...
Look at them look at you: For a low-privacy, low-consent society like India, AI glasses pose risks that outweigh benefitsAI glasses are emerging as a new computing platform for companies like Meta. These devices continuously capture audio and images, raising p...
Samsung expands foldable lineup with Galaxy Z Fold8, Fold8 Ultra and Flip8 - bets bigger on AI-driven experiences. Learn the price and specs hereSamsung has launched three new foldable smartphones, including the Galaxy Z Fold8 Ultra. These devices feature advanced AI capabilities and...
Samsung wants foldables to go beyond metros: Aditya Babbar on India’s premium smartphone pushSamsung launched its largest foldable phone lineup, including the Fold8 and Flip8 models. The company aims to expand foldable adoption beyo...
India, where AI discovers contextsIndia's vast scale and diversity present unique AI challenges. Technology must understand context, intent, and human behavior at extraordin...
Moving up the value chain: How India’s BPM is creating new career pathwaysIndia's BPM sector is transforming into a dynamic career ecosystem. It now emphasizes skills, digital proficiency, and employee purpose. Th...
Why the future of enterprise AI depends on better decisions, not bigger modelsEnterprise AI success hinges on enabling better business decisions. Larger AI models do not guarantee improved operational efficiency or co...
Why People Create AI “Workslop”—and How to Stop ItWith the rise of gen AI tools, offices have had to contend with a new scourge: “workslop” or low-effort, AI-generated work that looks plaus...
Why Your Digital Investments Aren’t Creating ValueMany companies are pouring money into AI, analytics, and CRM platforms, yet struggle to translate those investments into measurable revenue...
From automation to autonomy: Building zero human ops with Agentic AIBusinesses are moving beyond basic automation towards 'Agentic AI,' enabling autonomous systems to handle complex workflows and decision-ma...
Why Great Innovations Fail to ScaleScaling innovation today demands contributions from multiple partners. Many innovations fail not because of flawed ideas but because teams ...
How to Avoid a False Start When You’re Leading a Big ChangeMany leaders believe the greatest risk in change is moving too slowly. That’s often true. For the times it’s not true, the greatest risk is...
Preparing Your Brand for Agentic AIAI agents are transforming brand-consumer relationships. The authors explore how brands must adapt to a new retail environment in which con...
When Every Company Can Use the Same AI Models, Context Becomes a Competitive AdvantageWhen everyone has access to the same AI models, the same AI-enabled tools, and the same vendor ecosystem, organizational context becomes th...
Chris Wood’s big warning: The specific risk that will finally trigger the end of AI tradeJefferies strategist Chris Wood believes the AI boom will end not because of a chip glut, but when investors realise hyperscalers cannot ge...
The spy that cleans your floors; researchers say home robots could be building intimate profiles of American families, and most people have no idea it is happeningHousehold robots, equipped with advanced AI and mobility, pose significant privacy risks, collecting vast amounts of personal data beyond t...
Meta expands its smart glasses portfolio with new Meta Glasses Line starting at $299Meta and EssilorLuxottica have launched new AI-powered smart glasses, Meta Glasses, starting at $299. These glasses feature updated designs...
ET Most Innovative AI Product Awards 2026: A step-by-step guide to the nomination processIndia's boardrooms have stopped asking if AI works. The ET Most Innovative AI Product Awards 2026 identify the products that prove how reco...
Snap Bets on AR Glasses again, this time with SPECS priced at $2,195 for pre-orderSnap has unveiled SPECS, its most advanced augmented reality glasses yet, as the company intensifies its push into the emerging spatial com...
D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...