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CHALLENGES OF DIGITAL MARKETING KPIS
MoEngage acquires AI startup Aampe in first acquisition; eyes more deals in US, EuropeCustomer engagement platform MoEngage has acquired AI startup Aampe, bolstering its artificial intelligence capabilities. MoEngage cofounde...- Chinese proverb of the day: 'A Single Conversation with a Wise Man Is Worth a Month’s Study of Books' teaches how to learn life lesson in today's social media oriented eraChinese proverb of the day remains highly relevant in the age of Generation Z. While modern technology provides unlimited access to informa...
- India 13th in QS Future Skills Index 2027India has built formidable scale over the past decade, supported by rapid economic growth, a large pool of graduates and the world's larges...
- Why Meta’s Cred investment matters for WhatsApp Pay in IndiaMeta's substantial investment in Cred and appointing its founder Kunal Shah as global head of WhatsApp signals a major push into India's fi...
- As AI adoption grows, token consumption comes under close scrutinyBusinesses are facing hefty AI bills, prompting a shift from simply counting AI tokens to scrutinising their actual value. Companies are no...
- This weird 1925 helmet promised total focus by blocking noise and pumping oxygenNearly a century before smartphones and social media, a strange invention called the Isolator Helmet tried to protect the world's most valu...
- Jio IPO: Spectrum acquisition, among 7 risks investors need to know about India’s largest offerThe IPO comes at a time when Jio's operating performance remains robust. For the March quarter of FY26, the telecom giant reported a 13% ye...
- Why speed, scale and reliability will define the next infrastructure boomAs India’s digital infrastructure boom accelerates, data centres are emerging as the backbone of the AI and cloud-driven economy.
- Sell or Hold: Citi maintains buy on Cipla; Motilal Oswal recommends buy on RIL post AGMBrokerages remain bullish on Cipla and Reliance Industries, citing strong growth drivers and attractive valuations. Citi highlights regulat...
- No college degree. He was bed-ridden since childhood, unable to move. Here’s how he bagged Rs 6 lakh per year jobDespite being bed-ridden since childhood due to a rare bone disorder, 27-year-old Venkatramana from Telangana has achieved remarkable caree...
- India, South Korea discuss cooperation in digital governance, citizen-centric service deliveryIndia and South Korea are exploring enhanced cooperation in digital governance, e-government, and citizen-centric service delivery. Discuss...
- Digital gold players ramp up audits, vault checks to boost transparency amid regulatory scrutinyDigital gold providers are enhancing transparency with independent audits and vault checks, aiming to build trust as the sector serves 80 m...
- Hotel chains unfazed despite geopolitical shocks, high fuel costsHotel chains in India are reporting double-digit revenue growth in the April–June quarter despite geopolitical tensions, higher fuel costs ...
- Forget AI and EVs: Zerodha’s Nikhil Kamath spots next big billion-dollar opportunity hidden in India’s biggest problemNikhil Kamath water business idea: India's rapid growth in water-intensive sectors like agriculture, nuclear energy, pharmaceuticals, and d...
- L’Oréal buys control of Innovist as India beauty battle intensifiesL'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly exp...
- IndiGo launches ‘Cabs with IndiGo’ airport transfer service across Indian citiesIndiGo has introduced 'Cabs with IndiGo', an airport transfer service. Customers can now book cabs to and from airports across India. The s...
- Indian exporters look beyond US, UK amid global uncertainties: PayPal's Abid MurshedIndian MSMEs are shifting focus from initial sales to sustainable global growth, facing challenges in operational realities and cost compet...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- India’s MSMEs are no longer digitising for compliance alone: Tally’s Tejas GoenkaAs MSMEs accelerate their digital transformation journey, technology is becoming central to growth, efficiency, and resilience. Tejas Goenk...
- Banks, fintechs join forces to fight money laundering, terror financing under new platformIndia's financial sector has launched a new platform called ARIFAC. This brings together banks, NBFCs, payment firms, insurers, and other e...
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