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CELEBRITY EQUITY DEALS
Coca-Cola acquired Glacéau, Vitaminwater’s parent company, for $4.1 billion in 2007. 50 Cent had received an equity stake rather than only a traditional endorsement fee- In 2015, Beyonce accepted about $6 million in Uber stock instead of cash for a performance; 4 years later, the company went public at an $82 billion valuation
- In 2013, George Clooney started a tequila brand as a side project with friends; 4 years later, Diageo agreed to buy Casamigos for up to $1 billion
- Bajaj Finance buys 5% stake in AI video startup TrueFanBajaj Finance has successfully secured a five percent share in TrueFan AI, significantly strengthening their existing collaboration while e...08 Sep, 2026, 04.12 PM IST
- Shilpa Shetty beats Virat Kohli, MS Dhoni: 10 celebrities with the highest number of startup investment roundsShilpa Shetty Kundra leads Tracxn’s ranking of celebrity startup investors with 10 disclosed funding rounds between 2021 and 2026 YTD. MS D...08 Sep, 2026, 12.01 PM IST
- 'India is a country ripe for innovation across many facets of our business': Marriott International CEOMarriott sees India as a key growth market, planning significant expansion and new hotel openings. The company is adapting its brands and p...25 Aug, 2026, 11.45 PM IST
- New-age firms' listing gains fade fast; IT deal renewal in focusHappy Thursday! Some of the best-received new-age IPOs are now trading below their issue price, ET analysis shows. This and more in today’s...13 Aug, 2026, 08.06 AM IST
- YouTube’s creator middle class is pulling up a seat at the investment tableInvestment firms are recognizing YouTubers as a growing, underserved market. These firms offer capital and tools to help creators scale the...10 Aug, 2026, 10.21 AM IST
- Clean social image makes stars the new heroes of the ad worldAdvertisers have shifted their focus, now putting greater emphasis on a celebrity's social media impact rather than their filmography for e...06 Aug, 2026, 10.02 AM IST
- Karl Ravech ESPN exit: Veteran broadcaster reportedly leaves network after 30 years, career, net worth and moreKarl Revech a longtime ESPN commentator has reportedly been released by network. This move follows the recent layoff of former NFL player R...21 Jul, 2026, 09.31 PM IST
- ETMarkets Smart Talk | Tier III India is creating the next wave of millionaires: Centrum Wealth CEO Sandeep DasWealth creation is expanding beyond metros into smaller cities. Family offices are growing significantly, managing wealth more formally. Cr...15 Jul, 2026, 09.00 AM IST
- When Warren Buffett bought one company because of a book, and another on a handshakeHow does the world’s most careful investor buy a company with no due diligence at all? One of Warren Buffett’s acquisitions began with an a...09 Jul, 2026, 09.22 PM IST
- Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different gameNew economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...25 Aug, 2024, 10.19 AM IST
- Lockdown impact: Cos seek to rework celebrity endorsement deals; cite losses of Rs 1,700 crore in Apr-Jun quarter“The celebrity endorsement business faces a loss of Rs 1,500-1,700 crore in the April-June quarter on account of the lockdown,” said Manish...08 May, 2020, 09.54 AM IST
- Captain Virat Kohli still ranks as No. 1 celebrity endorserBollywood superstar Shah Rukh Khan, whose latest film Zero failed to enthuse the box-office, saw his brand value slip by an alarming 43%.11 Jan, 2019, 11.21 AM IST
- KWAN, Dream Theatre to partner with celebrities to co-create brandsMojostar will focus on partnering with celebrities, in the world of entertainment and sports, to co-create authentic, retail brands in the ...24 Aug, 2017, 09.32 AM IST
- Hrithik Roshan inks Rs 100 crore deal with startup Cure.FitThe five-year association includes actor’s equity stake in the company in lieu of cash investment, promotions and royalty from his personal...08 Aug, 2017, 12.45 AM IST
- Ecommerce cos like Zomato, yepme offer 200% more than offline brands to sign up Bollywood celebsFor instance, Zomato is learnt to be in talks with Amitabh Bachchan for a soon-to-belaunched mega campaign, although the restaurant aggrega...11 Aug, 2015, 04.52 AM IST
- Gold price slump likely to strengthen bias towards equity markets: Badrish Kulhalli, HDFC Life"All the macroeconomic concerns seem to be sorting themselves out in a positive way. It will make for a good outcome for India."22 Jul, 2015, 03.08 PM IST
- Celeb management firm Krossover poaches Priyanka Chopra from PerceptKrossover Entertainment, the newly founded celebrity management firm by ex-CEO of Percept Talent Management, Vinita Bangad, has bagged a tw...08 Aug, 2010, 12.58 PM IST
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