Searched for
CELEBRITY EQUITY DEALS
Coca-Cola acquired Glacéau, Vitaminwater’s parent company, for $4.1 billion in 2007. 50 Cent had received an equity stake rather than only a traditional endorsement feeRapper 50 Cent experienced a windfall of about $100 million from his investment in Glacéau. In 2007, Coca-Cola purchased the Vitaminwater c...- In 2015, Beyonce accepted about $6 million in Uber stock instead of cash for a performance; 4 years later, the company went public at an $82 billion valuationBeyoncé and Uber story remains a striking example of how celebrity culture, technology startups and equity compensation converged during Si...
- In 2013, George Clooney started a tequila brand as a side project with friends; 4 years later, Diageo agreed to buy Casamigos for up to $1 billionGeorge Clooney’s Casamigos gamble became a billion-dollar success. In 2013, Clooney and friends Rande Gerber and Mike Meldman began making ...
- Bajaj Finance buys 5% stake in AI video startup TrueFanBajaj Finance has successfully secured a five percent share in TrueFan AI, significantly strengthening their existing collaboration while e...
- Shilpa Shetty beats Virat Kohli, MS Dhoni: 10 celebrities with the highest number of startup investment roundsShilpa Shetty Kundra leads Tracxn’s ranking of celebrity startup investors with 10 disclosed funding rounds between 2021 and 2026 YTD. MS D...
- 'India is a country ripe for innovation across many facets of our business': Marriott International CEOMarriott sees India as a key growth market, planning significant expansion and new hotel openings. The company is adapting its brands and p...
- New-age firms' listing gains fade fast; IT deal renewal in focusHappy Thursday! Some of the best-received new-age IPOs are now trading below their issue price, ET analysis shows. This and more in today’s...
- YouTube’s creator middle class is pulling up a seat at the investment tableInvestment firms are recognizing YouTubers as a growing, underserved market. These firms offer capital and tools to help creators scale the...
- Clean social image makes stars the new heroes of the ad worldAdvertisers have shifted their focus, now putting greater emphasis on a celebrity's social media impact rather than their filmography for e...
- Karl Ravech ESPN exit: Veteran broadcaster reportedly leaves network after 30 years, career, net worth and moreKarl Revech a longtime ESPN commentator has reportedly been released by network. This move follows the recent layoff of former NFL player R...
- ETMarkets Smart Talk | Tier III India is creating the next wave of millionaires: Centrum Wealth CEO Sandeep DasWealth creation is expanding beyond metros into smaller cities. Family offices are growing significantly, managing wealth more formally. Cr...
- When Warren Buffett bought one company because of a book, and another on a handshakeHow does the world’s most careful investor buy a company with no due diligence at all? One of Warren Buffett’s acquisitions began with an a...
- Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different gameNew economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...
- Lockdown impact: Cos seek to rework celebrity endorsement deals; cite losses of Rs 1,700 crore in Apr-Jun quarter“The celebrity endorsement business faces a loss of Rs 1,500-1,700 crore in the April-June quarter on account of the lockdown,” said Manish...
- Captain Virat Kohli still ranks as No. 1 celebrity endorserBollywood superstar Shah Rukh Khan, whose latest film Zero failed to enthuse the box-office, saw his brand value slip by an alarming 43%.
- KWAN, Dream Theatre to partner with celebrities to co-create brandsMojostar will focus on partnering with celebrities, in the world of entertainment and sports, to co-create authentic, retail brands in the ...
- Hrithik Roshan inks Rs 100 crore deal with startup Cure.FitThe five-year association includes actor’s equity stake in the company in lieu of cash investment, promotions and royalty from his personal...
- Ecommerce cos like Zomato, yepme offer 200% more than offline brands to sign up Bollywood celebsFor instance, Zomato is learnt to be in talks with Amitabh Bachchan for a soon-to-belaunched mega campaign, although the restaurant aggrega...
- Gold price slump likely to strengthen bias towards equity markets: Badrish Kulhalli, HDFC Life"All the macroeconomic concerns seem to be sorting themselves out in a positive way. It will make for a good outcome for India."
- Celeb management firm Krossover poaches Priyanka Chopra from PerceptKrossover Entertainment, the newly founded celebrity management firm by ex-CEO of Percept Talent Management, Vinita Bangad, has bagged a tw...
Load More
