Sony LIV has attracted significant sponsors for its upcoming Indian version of 'Wheel of Fortune'. Maruti Suzuki India is the co-presenting...

AI is making it really easy to clone and tweak anyone’s likeness. ET explains how this is turning identity into a valued intellectual prope...

While global platforms may be popular among urban users, Indian apps have witnessed greater uptake among audiences in non-metro and semi-ur...

While there are several global platforms such as Linktree that help creators build a landing page, SuperProfile offers a range of monetisat...

Decentralised internet based on blockchain technology will empower legions of social media creators and reduce their dependence on large so...

This collaboration is expected to give Glance strategic access to India's top creators and celebrities, while providing disruptive and sust...

Facebook has seen over 35% growth year-over-year in the number of monetising creators and video publishers in India and over 160% growth in...

Baseline Ventures is sending legal notices seeking Rs 5 crore damages from P&G, Perfetti, Pan Bahar, Apollo 24/7, Aditya Birla Group and ot...

The avenues to make a steady income from professional gaming have grown manifold in the last few years, according to Lakshminarayan. A larg...

The platform aims to connect fans with A-list celebrities through personalised, interactive experiences. For about ₹50, users can play quiz...

With the advertising market rebounding after the Covid19-led lockdown, the approach of the festival season and a cash-guzzling business to ...

Adopts from YouTube playbook, bets on user-generated content to grab advertisers’ attention.

Rajan Navani, MD, JetSynthesys told ET that the company is focused on four core areas for the Indian market — astrology, Bollywood, cricket...

Bravo, who enjoys a fan following in India too, is looking at monetising on his popularity here with the launch of his official merchandise...

An Instagram feed filled with well-curated experiences and content can be turned into a lucrative business setup.

Entertainment management firm Exceed Entertainment and brand development agency the Wild East Group announced merger into one global entity.

Several big and small celebrities and sports stars have already started raking in the moolah through social media deals with brands.