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CELEBRITY BRAND MONETISATION
For movie studios, star's value goes beyond screen: Production houses, new-age businesses sign licensing deals to cash in on their popularityProduction houses and media advisory firms are signing licensing agreements with film and television personalities to monetise their person...- AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...
- The winning: Brands and audiences are hungry for celebrities with distinct, dependable styleIn the social-media era, personal style has become a valuable business asset for celebrities and influencers. Authentic, recognisable fashi...
- Brands line up behind Akshay Kumar-hosted Wheel of Fortune IndiaSony LIV has attracted significant sponsors for its upcoming Indian version of 'Wheel of Fortune'. Maruti Suzuki India is the co-presenting...
- An AIdentity crisisAI is making it really easy to clone and tweak anyone’s likeness. ET explains how this is turning identity into a valued intellectual prope...
- Indian short-form video apps have over 250 million users: RedseerWhile global platforms may be popular among urban users, Indian apps have witnessed greater uptake among audiences in non-metro and semi-ur...
- Creator-focused startup Cosmofeed launches SuperProfile for micro-entrepreneursWhile there are several global platforms such as Linktree that help creators build a landing page, SuperProfile offers a range of monetisat...
- Web3: A blockchain-based next era of internet is set to break coverDecentralised internet based on blockchain technology will empower legions of social media creators and reduce their dependence on large so...
- Glance invests in Collective Artists NetworkThis collaboration is expected to give Glance strategic access to India's top creators and celebrities, while providing disruptive and sust...
- Facebook sees creator economy a step towards metaverseFacebook has seen over 35% growth year-over-year in the number of monetising creators and video publishers in India and over 160% growth in...
- Congratulating PV Sindhu on her Olympic podium finish may cost brandsBaseline Ventures is sending legal notices seeking Rs 5 crore damages from P&G, Perfetti, Pan Bahar, Apollo 24/7, Aditya Birla Group and ot...
- First person account: Lakshminarayan's journey from rookie spectator to professional streamerThe avenues to make a steady income from professional gaming have grown manifold in the last few years, according to Lakshminarayan. A larg...
- Former Warburg Pincus executives raise $4.3 million to launch ‘TrueFan’The platform aims to connect fans with A-list celebrities through personalised, interactive experiences. For about ₹50, users can play quiz...
- Short video apps Roposo, Chingari, Trell focus on monetisation as competition heats upWith the advertising market rebounding after the Covid19-led lockdown, the approach of the festival season and a cash-guzzling business to ...
- Moneyback plan: TikTok to grow content creator base hereAdopts from YouTube playbook, bets on user-generated content to grab advertisers’ attention.
- Digital entertainment firm JetSynthesys sees a big game in groupsRajan Navani, MD, JetSynthesys told ET that the company is focused on four core areas for the Indian market — astrology, Bollywood, cricket...
- Cricketer DJ Bravo brings his apparel brand to IndiaBravo, who enjoys a fan following in India too, is looking at monetising on his popularity here with the launch of his official merchandise...
- Social media influencers find a perfect picture on Instagram feedAn Instagram feed filled with well-curated experiences and content can be turned into a lucrative business setup.
- Exceed Entertainment, Wild East Group announce mergerEntertainment management firm Exceed Entertainment and brand development agency the Wild East Group announced merger into one global entity.
- Celebrities now include social media in endorsement contracts, get paid separately for tweetingSeveral big and small celebrities and sports stars have already started raking in the moolah through social media deals with brands.
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