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CELEBRITY ADVERTISING RANKING
Samajwadi Party misused Rampuri knife to grab lands; BJP made it a symbol of security, development: UP CMUttar Pradesh Chief Minister Yogi Adityanath used the 'Rampuri chaku' metaphor to criticize the Samajwadi Party, alleging they misused powe...- Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsementsSebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- Advertising legend Piyush Pandey passes away at 70Indian advertising has lost one of its greatest creative minds with the passing of Piyush Pandey, Chief Creative Officer Worldwide and Exec...
- IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India overKing Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, wit...
- Virat Kohli remains India’s most-valuable celeb, actors Akshay Kumar & Ranveer Singh followDeepika Padukone & Alia Bhatt are the only female celebs who made it to the top seven.
- Virat Kohli remains India’s most valuable celebrity with brand value of $237.7 mnThere is no change in the top 3 rankings of The Duff & Phelps’ Celebrity Brand Valuation Study 2020 with Bollywood stars Akshay Kumar ($118...
- Gaming advertising gets strict new rules to follow“The rapid escalation and negative impact of real-money games prompted us to develop sector-specific guidelines for online gaming, even tho...
- Cricketers beat Bollywood stars in celeb ad rankings; Brand Kohli most-preferred, Dhoni overtakes Big BDhoni endorses close to 30 brands including Oppo, Sunfeast and MasterCard.
- Kohli most-valuable celebrity 3rd time in a row; Akshay, SRK in top 5With a 39% jump, Kohli’s brand value went up to $237.5 mn in 2019, as per Duff & Phelps’ celebrity brand valuation report.
- Virat Kohli is the most valuable celebrity brandVirat Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.
- Bollywood steals show on celeb ambassadors’ listThe top 5 sectors which use celebrities for endorsements are personal care, food and beverage, automobiles, ecommerce and jewellery, said t...
- India Vs Sri Lanka: Dhoni stumps Bollywood stars and Sachin Tendulkar in ad space and timeDhoni's on-screen presence in TV commercials equalled the combined share of Bollywood stars Shahrukh Khan (13%), Kareena Kapoor (9%) and Hr...
- Tiger Woods ads pulled as alleged sex photos surfaceAdvertisers have been quick to drop Tiger Woods from prime-time broadcasts, media tracking firm Nielsen said.
- Tiger Woods absent from ads on infidelity reportsAdvertisements featuring Tiger Woods have disappeared from prime-time broadcast television and many cable channels following reports of his...
- SRK remains King of endorsements, Big B bows outSRK continued to be the King in the list that saw five new entrants, Aamir Khan, Priyanka Chopra, Kareena Kapoor, Madhavan and Vidya Balan....
- Saif pips SRK in advertisment visibility raceSaif Ali Khan appears for as many as 45 lakh seconds while SRK appears for 42 lakh seconds on TV. Sports Brand Ambassadors | Ads on the move
- Emotion 'ads' more value than celebritiesIn top 10 ads, brands come to the fore more by the power of ad effectiveness through emotive appeal rather than celebrity-led advertising.
- Conventional ads still in vogue for IndiansWhile marketing a product in India marketers should keep their existing customers fully satisfied.
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