While Virat Kohli (C) has been consistent at No 1 slot through this year, MS Dhoni *L) has moved to the second slot, overtaking Amitabh Bachchan and Kareena Kapoor (not pictured).
NEW DELHI: Cricketers have overtaken Bollywood in terms of celebrity advertising ranking, according to new data by TAM Media’s AdEx India, mapping top 10 most visible celebrity-endorsed ads.
While India captain Virat Kohli has been consistent at No 1 slot through this year, in the past two months of July and August, MS Dhoni who was at No 8 in June has moved to the second slot, overtaking Bollywood actors including Amitabh Bachchan and Kareena Kapoor.
Dhoni endorses close to 30 brands including Oppo, Gulf Oil, Sunfeast, TVS and MasterCard.
The report by AdeEx said on average, ad volumes per day for celebrity-endorsed ads grew 9% in August ’20 compared to the previous month. Kohli topped with 7% share of ad volumes followed by Dhoni.
File photo of 2019: Chennai Super Kings captain MS Dhoni and Royal Challengers Bangalore captain Virat Kohli before the start of the IPL-2019 match MA Chidambaram Stadium in Chennai. The report said volumes of celebrity endorsed ads dropped by 16% overall in July, compared to the same month in the previous year. In the preceding months of April-June, celebrity endorsed ads fell by 39% over the previous three month period of January-March ’20.
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Industry executives attributed the drop in Bollywood visibility to a combination of factors including backlash by masses over actor Sushant Singh’s suicide, the anti-China sentiment which has made brands wary of showing celebs endorsing Chinese products, and the Covid-induced nationwide lockdown since March which had brought shoots to a standstill.
Brands associated with Dhoni said they will continue with him despite his retirement. Hotels and consumer goods company ITC divisional chief executive (foods division) Hemant Malik said: “Sunfeast’s association with Dhoni will continue. He cuts across ages and boundaries and has universal appeal.”
On August 16, Dhoni, former India captain, announced his retirement from international cricket. He holds the record as India’s most successful captain in limited-over internationals, with three ICC trophies - 2007 T20 World Cup, 50-over World Cup in 2011 and the 2013 ICC?Champions Trophy. Dhoni, 39, is presently in Dubai to lead IPL T20 team Chennai Super Kings.
Star Of Brands: Virat Kohli Parts Ways With One, Still Endorses Puma, Audi
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There's nothing Brand Kohli can't do. Team India captain Virat Kohli is known to endorse over 17 brands and counting.
According to Forbes, the world's highest-paid cricketer's brand value is at $14.5 million (approximately Rs 105 crore) , which is higher than that of football icon Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors' Stephen Curry.
While a lot of brands endorses the cricketer, Kohli and one of his long-time association with a brand fell apart.
There's nothing Brand Kohli can't do. Team India captain Virat Kohli is known to endorse over 17 brands and counting.
According to Forbes, the world's highest-paid cricketer's brand value is at $14...
This year, the brand launched Tissot Chrono XL Classic Virat Kohli Special Edition that featured his navy blue logo engraved on its white silk-printed caseback, and a navy blue leather strap enhances the sporty aesthetics of this special edition. The stopwatch number 20 is changed by 18 and stands out in red, representing Virat Kohli's number and the color of the swiss flag.
Virat Kohli became the brand ambassador of Tissot in 2016. However, the three-year long relationship ended in October 2019.
This year, the brand launched Tissot Chrono XL Classic Virat Kohli Specia..
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Virat Kohli only endorses brands he truely believes in. And, he has never shied away from showing his love for Audi. His Audi collection boasts of models like A8, R8, Q7, among others.
In Pic:Kohli with the new Audi R8 V10 Plus
Virat Kohli only endorses brands he truely believes in. And, he has never shied away from showing his love for Audi. His Audi collection boasts of models like A8, R8, Q7, among others.
In Pic: Kohl..
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Men's ethnic-wear brand Manyavar appointed Virat Kohli as its official ambassador in 2016.
Manyavar became the most-preferred brand during weddings and festivals soon after Kohli's wedding with actress Anushka Sharma last year.
Men's ethnic-wear brand Manyavar appointed Virat Kohli as its official ambassador in 2016.
Manyavar became the most-preferred brand during weddings and festivals soon after Kohli's wedding with actr..
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Virat Kohli unveiled his new brand, One8, in association with Puma. The German sports lifestyle company will provide design, product, retail and communication channels for the new brand of apparel, footwear and accessories.
In Pic:The Basket Classic One8 sneaker is designed by the cricketer
Virat Kohli unveiled his new brand, One8, in association with Puma. The German sports lifestyle company will provide design, product, retail and communication channels for the new brand of apparel, f..
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Virat Kohli became the brand ambassador of the clothing line Wrogn in 2015. While it is founded by Universal Sportsbiz (USPL), Kohli co-created the brand.
Virat Kohli became the brand ambassador of the clothing line Wrogn in 2015. While it is founded by Universal Sportsbiz (USPL), Kohli co-created the brand.
Uber officially signed Virat Kohli as its Brand Ambassador in March 2018. Besides being the face of the brand, Kohli has actively been involved in a series of marketing and customer experience initiatives that were rolled out by Uber India.
Uber officially signed Virat Kohli as its Brand Ambassador in March 2018. Besides being the face of the brand, Kohli has actively been involved in a series of marketing and customer experience initia..
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Virat Kohli who is passionate about fitness has been the brand ambassador for one of GSK's leading products - Boost Energy - from the Health Food Drinks category for over 5 years. Boost is the secret of Kohli's energy.
Last year, Kohli ended his long-standing association with PepsiCo because of increasing health concerns over sugary drinks.
Virat Kohli who is passionate about fitness has been the brand ambassador for one of GSK's leading products - Boost Energy - from the Health Food Drinks category for over 5 years. Boost is the secret..
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In 2017, Virat Kohli joined hands with the Hong Kong-based electronics company – Zeeva, and launched MuveAcoustics. The collection includes a wide range of wireless headphones, earphones and speakers.
In 2017, Virat Kohli joined hands with the Hong Kong-based electronics company – Zeeva, and launched MuveAcoustics. The collection includes a wide range of wireless headphones, earphones and speaker..
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Virat Kholi has been the brand ambassador for MRF Tyres for years now. In 2017, the cricketer renewed his contract with the company for the next eight years. Team India captain also uses the bat sponsorship by MRF Tyres for his matches.
Virat Kholi has been the brand ambassador for MRF Tyres for years now. In 2017, the cricketer renewed his contract with the company for the next eight years. Team India captain also uses the bat spon..
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