The 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...

Cupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

IPL Biologicals Ltd has inaugurated its third biological manufacturing facility in Vadodara, Gujarat. This new plant represents a Rs 200 cr...

Beauty influencer Ankush Bahuguna was subjected to homophobic abuse and taunts in London while wearing a pink suit. Born in Delhi, Ankush B...

Cricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...

App-based transport workers are demanding mandatory heatwave protection, including paid breaks and access to water, under the Code on Socia...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

Television advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...

The Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...

The Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...

The Indian Premier League has seen its financial metrics take a nosedive. Challenges linked to geopolitical tensions and uncertainties surr...

JioStar plans to captivate cricket fans and brands with a list of 20 sponsors for Tata IPL 2025. The season, running from March 22 to May 2...

JioStar is gearing up for IPL 2025 with 20 sponsors, including My11Circle, Google Search, and Amul. The tournament runs from March 22 to Ma...