FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
12 Jun, 2026, 11.55 PM IST
Cupid Breweries to acquire United Spirits' alcobev unit in Odisha for Rs 22.5 croreCupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...
12 Jun, 2026, 11.22 PM IST
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
11 Jun, 2026, 01.08 AM IST
IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
08 Jun, 2026, 12.38 AM IST
Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
25 May, 2026, 11.53 AM IST
IPL Biologicals opens 3rd plant in Vadodara, raises capacity to 7,000 KL/yearIPL Biologicals Ltd has inaugurated its third biological manufacturing facility in Vadodara, Gujarat. This new plant represents a Rs 200 cr...
21 May, 2026, 02.55 PM IST
Who is Ankush Bahuguna and why did he face homophobic abuse on London streets? Here's everything you need to knowBeauty influencer Ankush Bahuguna was subjected to homophobic abuse and taunts in London while wearing a pink suit. Born in Delhi, Ankush B...
19 May, 2026, 09.13 AM IST
Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
09 May, 2026, 09.39 PM IST
Gig workers’ body writes to labour ministry to mandate heatwave protectionApp-based transport workers are demanding mandatory heatwave protection, including paid breaks and access to water, under the Code on Socia...
26 Apr, 2026, 06.40 PM IST
Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
22 Apr, 2026, 11.38 AM IST
IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
11 Apr, 2026, 02.50 PM IST
Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
02 Apr, 2026, 09.52 PM IST
The IPL behemoth: The money, metrics & might behind cricket’s biggest revolutionThe Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...
27 Mar, 2026, 10.24 AM IST
Big money, bigger impact: IPL ads drive real sales for FMCG brandsA new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...
12 Jan, 2026, 02.41 PM IST
IPL ecosystem value drops 20% to $9.6 bn amid conflict, auction uncertaintyThe Indian Premier League has seen its financial metrics take a nosedive. Challenges linked to geopolitical tensions and uncertainties surr...
09 Dec, 2025, 01.13 PM IST
From Ambani's Campa to Dream11: JioStar's sponsors make a strong line-up for IPL 2025JioStar plans to captivate cricket fans and brands with a list of 20 sponsors for Tata IPL 2025. The season, running from March 22 to May 2...
12 Mar, 2025, 12.35 PM IST
JioStar secures 20 sponsors for IPL 2025JioStar is gearing up for IPL 2025 with 20 sponsors, including My11Circle, Google Search, and Amul. The tournament runs from March 22 to Ma...
12 Mar, 2025, 12.12 PM IST