IPL ecosystem value drops 20% to $9.6 bn amid conflict, auction uncertainty

Mumbai: The Indian Premier League's ecosystem value has declined 20% to $9.6 billion in 2025 from $12 billion a year ago, hurt by geopolitical tensions in the region and uncertainties surrounding the mega-auction, according to new data from Brand Finance.

The ongoing India-Pakistan conflict forced the Board of Control for Cricket in India to suspend matches, including the playoffs, for a week due to safety concerns. Apart from the pandemic-hit 2020 season, this is the only other year the IPL's ecosystem value has fallen since Brand Finance began tracking the league.



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In a report published in October, D&P Advisory had already flagged a two-year decline in the league's valuation, placing the IPL at ₹76,100 crore ($8.8 billion) in 2025 compared with ₹82,700 crore ($9.9 billion) in 2024 and ₹92,500 crore ($11.2 billion) in 2023. The firm said media consolidation and the government's ban on real-money gaming sponsorships had slowed the IPL's once-rapid growth trajectory.

Only Gujarat Titans registered an increase in brand value. Mumbai Indians retained their position as the most valuable franchise at $108 million, though their brand value dropped 9%. Royal Challengers Bengaluru ranked second at $105 million, down 10% despite lifting their maiden IPL title this season.

Chennai Super Kings' brand value fell sharply by 24% to $93 million, while Kolkata Knight Riders recorded a 33% decline to $73 million. Gujarat Titans were the only franchise to post growth, with their brand value rising 2% to $70 million. Punjab Kings slipped 3% to $66 million, Lucknow Super Giants declined 2% to $59 million and Delhi Capitals fell 26% to $59 million. Sunrisers Hyderabad's valuation dropped 34% to $56 million, and Rajasthan Royals saw the steepest fall of 35%, ending at $53 million.