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BRAND FINANCE IPL REPORT
Jyothy Labs to expand Exo into broader dishwash franchise after Henkel brands exit portfolioJyothy Labs is strategically expanding its Exo dishwash brand into a comprehensive franchise following Henkel's exit from Pril and Fa licen...- How long will Virat Kohli play for RCB? CEO Rajesh Menon answersRoyal Challengers Bengaluru CEO Rajesh Menon is confident Virat Kohli will play for the franchise for at least three to four more years, em...
- Rishabh Pant set to join Delhi Capitals in IPL 2027 with massive cut in salary of Rs 12 crRishabh Pant is reportedly set to return to Delhi Capitals for the 2027 IPL, taking a significant Rs 12 crore pay cut. Sources confirm the ...
- Virat Kohli's fitness Test on June 22; Hardik out of England ODIsStar batter Virat Kohli is making good progress from his IPL hamstring injury and will undergo re-evaluation at the BCCI Centre of Excellen...
- Unleash anime spirits: India must tap the fast-growing global animation market as part of its orange economy pushAnime's global appeal is skyrocketing, with international markets now driving over half of its revenue. This boom is fueled by streaming pl...
- Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growthMyntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...
- Wipro to buy 20% stake more in Aggne Global for $2 millionWipro is set to acquire a further 20% stake in Aggne Global IT Services Private Limited. This move will boost Wipro's ownership in Aggne Gl...
- L’Oréal buys control of Innovist as India beauty battle intensifiesL'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly exp...
- D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...
- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- Too hot to handle? IPL 2027 may break away from its traditional scheduleThe BCCI is considering advancing the IPL window to March 10–May 15 from next year to avoid extreme heat and pre-monsoon disruptions during...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Who is Prince Yadav? Once banned by BCCI, pacer who dismissed Virat Kohli makes debut in India vs Afghanistan Lucknow ODIFast bowler Prince Yadav has earned his maiden international cap for India. This debut comes after a significant setback in 2019 when he re...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Ashok Sharma replaces injured Yudhvir Singh in India A squad for tri-seriesPacer Ashok Sharma joins the India A squad for the ongoing tri-series in Sri Lanka. He replaces Yudhvir Singh who suffered a shoulder injur...
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- CLSA set to vanish as brand after 40 years in Asian brokerage: ReportHong Kong-based CLSA will be rebranded under Citic Securities from 2027, ending a brokerage brand known for its distinctive culture and str...
- Cupid Breweries to acquire United Spirits' alcobev unit in Odisha for Rs 22.5 croreCupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
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