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BRANDS IN IPL 2025
Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...- How Vaibhav Sooryavanshi, 15, became the great sporting prodigy of this generationCricket prodigy Vaibhav Sooryavanshi, a 15-year-old sensation, is set to make history as India's youngest senior men's player. After a stel...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
- Cupid Breweries to acquire United Spirits' alcobev unit in Odisha for Rs 22.5 croreCupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- IPL Biologicals opens 3rd plant in Vadodara, raises capacity to 7,000 KL/yearIPL Biologicals Ltd has inaugurated its third biological manufacturing facility in Vadodara, Gujarat. This new plant represents a Rs 200 cr...
- Who is Ankush Bahuguna and why did he face homophobic abuse on London streets? Here's everything you need to knowBeauty influencer Ankush Bahuguna was subjected to homophobic abuse and taunts in London while wearing a pink suit. Born in Delhi, Ankush B...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- Gig workers’ body writes to labour ministry to mandate heatwave protectionApp-based transport workers are demanding mandatory heatwave protection, including paid breaks and access to water, under the Code on Socia...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- The IPL behemoth: The money, metrics & might behind cricket’s biggest revolutionThe Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...
- Big money, bigger impact: IPL ads drive real sales for FMCG brandsA new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...
- IPL ecosystem value drops 20% to $9.6 bn amid conflict, auction uncertaintyThe Indian Premier League has seen its financial metrics take a nosedive. Challenges linked to geopolitical tensions and uncertainties surr...
- From Ambani's Campa to Dream11: JioStar's sponsors make a strong line-up for IPL 2025JioStar plans to captivate cricket fans and brands with a list of 20 sponsors for Tata IPL 2025. The season, running from March 22 to May 2...
- JioStar secures 20 sponsors for IPL 2025JioStar is gearing up for IPL 2025 with 20 sponsors, including My11Circle, Google Search, and Amul. The tournament runs from March 22 to Ma...
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