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From Assam to Nilgiri: How regional teas are becoming premium brandsIndia's tea market is shifting towards premium products and regional diversity. Gen Z and millennials are driving this growth, seeking auth...- The real reason why Coca-Cola wants to become more Coca-ColaCoca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to protect pricing p...
- Psychology says people who use colorful, glittery, or designer phone cases aren’t materialistic, they may be expressing identity, creativity, and emotionSome people are drawn to luxury brands, while others value artistic designs, practicality, or simplicity. In the same way, a person who cho...
- Ashrayu Media partners SPH Media to launch its two flagship lifestyle publications in IndiaAshrayu Media and SPH Media have partnered to launch two lifestyle publications in India. F ZINE and The Peak will now be available to Indi...
- Andy Burnham becomes Britain's 7th prime minister in a decade after Starmer resignsAndy Burnham has officially become Britain's new prime minister today. He formally accepted an invitation from King Charles III to form a g...
- Coca-Cola unveils new global look, rolls out across 200+ marketsCoca-Cola has introduced a new global visual identity system. This aims for greater brand consistency across over two hundred markets. The ...
- Beyond the IPL lies almost every state's hunt for its own cricket gold mineRegional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...
- From Hot Wheels to Funko Pops: Why India's adults are collecting toys to buy back their childhoodMove over, kids. Grown-ups have discovered the joy of spending adult money on toys, collecting everything from Funko Pop figurines and supe...
- Customer attention crisis: Why businesses must shift from volume to value in messagingCustomer attention has become scarce, forcing businesses to prioritize message value over volume. Verified and consent-based communication ...
- Setu chief business officer Anand Raisinghani steps downAnand Raisinghani has resigned from his role at Pine Labs-owned Setu, an API infrastructure company. He is stepping down to pursue new care...
- Quote of the Day by Vin Diesel: “Choosing the car you drive is like… — Inspiring lessons on lifestyle, identity, individuality, confidence and why your choices reflect your personality by the American actor known for his timeless performances and deep insights on self expression and passionQuote of the Day by Vin Diesel: Vin Diesel’s quote, “Choosing the car you drive is like choosing your wardrobe, maybe even more important,”...
- OnePlus exits Europe, North America as the 'flagship killer' fights for relevanceOnePlus is withdrawing from Europe and North America as part of a global strategy adjustment. This move follows reports of parent company O...
- Industry body FAITH advocates for a tourism growth charter to unlock opportunities at annual conclaveIndia's tourism sector will grow at 8.5% this year, contributing $286 billion to GDP. By 2036, India is projected to become the world's fou...
- Govt issues norms to implement global outreach initiative for branding, labelling, export packagingThe government has launched a new export promotion initiative for global branding. This program aims to develop a unified Brand India frame...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
- Two of Gujarat's leading Agricultural products, Unjha Cumin and Fennel, receive GI tagUnjha Cumin and Unjha Fennel have received prestigious Geographical Indication tags. This recognition strengthens their brand value and glo...
- Maharashtra FDA bars sale of two Cadila drugs over branding concernsMaharashtra FDA has seized Cadila Pharmaceuticals drug stock worth Rs 2.45 crore. The action was taken due to similar branding on different...
- TVS VENU's Atelier Expressions to acquire majority stake in Delhi's luxury mithai brand KhoyaAtelier Expressions will acquire a majority stake in Khoya. This luxury handcrafted mithai brand was founded by Sid Mathur in 2016. The tra...
- Bombay HC offers John Cockerill Hamon interim relief in trademark disputeThe Bombay High Court has temporarily restrained Hamon Cooling Systems from using the 'Hamon' trademark. John Cockerill Hamon SA establishe...
- Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...
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