Companies back Smriti Mandhana, call out 'insensitive' social media scrutinyVice-captain of the Indian team that won the Women's Cricket World Cup in November this year, Mandhana has been the subject of extreme scru...
26 Nov, 2025, 11.49 PM IST
After mega bids at IPL auction, big brandobast for Pant, Iyers on endorsement streetRishabh Pant's record IPL price tag of ₹27 crore is expected to boost his brand endorsement value by at least 30%. Brands are eager to capi...
26 Nov, 2024, 05.30 AM IST
'Retired or not, brand MS Dhoni will continue to score'Despite having retired from international cricket in August 2020, Dhoni, 42, endorsed the highest number of brands last year. According to ...
31 May, 2023, 02.24 PM IST
Thomas Cup victory: Shuttle champs become brand favourites after title winOn Sunday, the Indian men's badminton team defeated 14-time champions Indonesia to clinch the Thomas Cup gold medal, scripting badminton hi...
17 May, 2022, 12.36 AM IST
Brand Kohli here to stay: Myntra lauds Virat for 'doing it' in style; Puma, Audi praise his legacyAnand Mahindra also posted a special tribute to the 'fierce' cricketer.
18 Jan, 2022, 12.21 PM IST
Das Capital: Hima’s brand fees races ahead“Hima’s brand value has doubled because of consistent performance over the past three weeks,” said Neerav Tomar, managing director at sport...
22 Jul, 2019, 09.11 AM IST
No role model, yet: Piyush Pandey explains Cheteshwar Pujara’s absence from endorsement portfolioIn endorsements, Rahul Dravid was more visible as a brand than Pujara is today, ad guru says.
18 Jan, 2019, 11.41 AM IST
Brand Kohli steadily on the rise since 2012, features for over 3 hours a day on TVIn 2016, Virat Kohli endorsed as many as 20 brands of 13 different companies, and these brands advertised for 1,190 hours across multiple T...
13 Mar, 2017, 01.45 AM IST
Retirement not to affect popularity, Brand Mahendra Singh Dhoni is not over, say expertsSantosh Desai, CEO of Future Brands, termed the Indian captain’s decision as the “evening of his career and his brand endorsements”, but ce...
31 Dec, 2014, 03.44 AM IST
WHAM! Mobiles ropes in Chris Gayle as brand ambassadorGayle will endorse the Bangalore-based firm's entire range of smartphones, feature phones and tablets in India.
04 May, 2014, 11.21 AM IST
Dhoni's brand value to get double-ton boostWith an annual average endorsement fee of around Rs 6 crore to Rs 10 crore, Dhoni is the highest paid in the Indian team.
06 Mar, 2013, 02.53 AM IST
- Chris Gayle signs an endorsement deal for Vijay Mallya's latest brand, Cariba Rum
Swashbuckling cricketer Chris Gayle has extended ties with Vijay Mallya's United Spirits as the latter tries to spin a Caribbean rum story ...
24 May, 2012, 09.03 AM IST
- Brand Dhoni draws corporates like PepsiCo, Reebok, Titan into charity
M S Dhoni has attracted big names like PepsiCo, Aircel, TVS, Titan, Reebok and Amrapali Group to sponsor the cricket tournament series.
15 May, 2011, 10.57 AM IST
- Now, Dhoni inks Rs 29-crore endorsement deal with Maxx
Dhoni has renewed his endorsement deal with domestic mobile handset maker Maxx Mobile for seven years in a deal estimated at Rs 29 crore.
09 Dec, 2010, 05.22 AM IST
- Sponsors may take BCCI to court
BCCI's decision to clamp down on endorsements threatens to upset marketing plans of companies.
09 Apr, 2007, 01.33 AM IST
- Marketing plans go for a toss amid cricket chaos
Indian cricket’s latest controversy revolving around the decision of the Board of Control for Cricket in India (BCCI) to clamp down on play...
09 Apr, 2007, 12.00 AM IST
- Sansui signs Rahul Dravid as brand Ambassador
Television major, Sansui has signed cricketer Rahul Dravid as the brand ambassador for its range of television and home theater systems.
12 Feb, 2007, 02.26 PM IST