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On This Day in History, July 1: Terminator 2 premiers, Dominion of Canada is formed, Bretton Woods Conference opens, Hong Kong returns to China, Sony Walkman debuts, Princess Diana is born and other key eventsOn This Day in History, July 1 marks a date shaped by major military campaigns, nation-building, scientific breakthroughs and cultural mile...- IPL 2026: He is more than ready, says Kumar Sangakkara on potential India call up for Vaibhav SooryavanshiVaibhav Sooryavanshi's IPL performance signals readiness for India. Coach Kumar Sangakkara believes the young player is prepared for intern...
- From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...
- Companies back Smriti Mandhana, call out 'insensitive' social media scrutinyVice-captain of the Indian team that won the Women's Cricket World Cup in November this year, Mandhana has been the subject of extreme scru...
- After mega bids at IPL auction, big brandobast for Pant, Iyers on endorsement streetRishabh Pant's record IPL price tag of ₹27 crore is expected to boost his brand endorsement value by at least 30%. Brands are eager to capi...
- 'Retired or not, brand MS Dhoni will continue to score'Despite having retired from international cricket in August 2020, Dhoni, 42, endorsed the highest number of brands last year. According to ...
- Thomas Cup victory: Shuttle champs become brand favourites after title winOn Sunday, the Indian men's badminton team defeated 14-time champions Indonesia to clinch the Thomas Cup gold medal, scripting badminton hi...
- Brand Kohli here to stay: Myntra lauds Virat for 'doing it' in style; Puma, Audi praise his legacyAnand Mahindra also posted a special tribute to the 'fierce' cricketer.
- Das Capital: Hima’s brand fees races ahead“Hima’s brand value has doubled because of consistent performance over the past three weeks,” said Neerav Tomar, managing director at sport...
- No role model, yet: Piyush Pandey explains Cheteshwar Pujara’s absence from endorsement portfolioIn endorsements, Rahul Dravid was more visible as a brand than Pujara is today, ad guru says.
- Brand Kohli steadily on the rise since 2012, features for over 3 hours a day on TVIn 2016, Virat Kohli endorsed as many as 20 brands of 13 different companies, and these brands advertised for 1,190 hours across multiple T...
- Retirement not to affect popularity, Brand Mahendra Singh Dhoni is not over, say expertsSantosh Desai, CEO of Future Brands, termed the Indian captain’s decision as the “evening of his career and his brand endorsements”, but ce...
- WHAM! Mobiles ropes in Chris Gayle as brand ambassadorGayle will endorse the Bangalore-based firm's entire range of smartphones, feature phones and tablets in India.
- Dhoni's brand value to get double-ton boostWith an annual average endorsement fee of around Rs 6 crore to Rs 10 crore, Dhoni is the highest paid in the Indian team.
- Chris Gayle signs an endorsement deal for Vijay Mallya's latest brand, Cariba RumSwashbuckling cricketer Chris Gayle has extended ties with Vijay Mallya's United Spirits as the latter tries to spin a Caribbean rum story ...
- Brand Dhoni draws corporates like PepsiCo, Reebok, Titan into charityM S Dhoni has attracted big names like PepsiCo, Aircel, TVS, Titan, Reebok and Amrapali Group to sponsor the cricket tournament series.
- Now, Dhoni inks Rs 29-crore endorsement deal with MaxxDhoni has renewed his endorsement deal with domestic mobile handset maker Maxx Mobile for seven years in a deal estimated at Rs 29 crore.
- Sponsors may take BCCI to courtBCCI's decision to clamp down on endorsements threatens to upset marketing plans of companies.
- Marketing plans go for a toss amid cricket chaosIndian cricket’s latest controversy revolving around the decision of the Board of Control for Cricket in India (BCCI) to clamp down on play...
- Sansui signs Rahul Dravid as brand AmbassadorTelevision major, Sansui has signed cricketer Rahul Dravid as the brand ambassador for its range of television and home theater systems.
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