Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...
29 May, 2026, 09.15 AM IST
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
06 May, 2026, 11.49 AM IST
Lululemon says it picks former Nike executive Heidi O'Neill as next CEOLululemon has taken a decisive step by naming Heidi O'Neill, an ex-Nike leader, as the brand's new chief executive. This transition follows...
23 Apr, 2026, 06.17 AM IST
Sachin Tendulkar's athleisure company to venture abroadSachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...
11 Oct, 2025, 07.10 PM IST
In Reliance Retail's company, Superdry to enter athleisureSuperdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...
03 Aug, 2024, 12.37 AM IST
Page Industries Q4 Results: Firm misses earnings estimates on high inventory costs, muted demandThe company reported an inventory cost of 364.6 million rupees, compared to a negative 1.83 billion rupees in inventory value a year ago.
23 May, 2024, 03.59 PM IST
Athleisure brands double size of stores amid rising demand"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...
04 Aug, 2022, 09.09 AM IST
Nykaa parent soars 5% after men's innerwear brand launchThe TPG-backed company said on Wednesday that Nykaa Fashion would launch Gloot - its first innerwear and athleisure brand for men.
07 Jul, 2022, 11.24 AM IST
Campus Activewear growing faster than the market with almost 2-3X the volume of next largest competitor: CEO“Campus is the market leader by far. We are growing faster than the market amongst all of our peers with almost 2X to 3X the volume of our ...
09 May, 2022, 03.54 PM IST
Kalaari Capital’s CXXO backs athleisure brand Aastey with Rs 10 crore fundingIn 2022, Aastey will focus on building and engaging with its community, the company said.
23 Feb, 2022, 11.10 PM IST
Campus Activewear files draft papers with Sebi to garner funds via IPOThose offering shares in the OFS include promoters -- Hari Krishna Agarwal and Nikhil Aggarwal -- and investors such as TPG Growth III SF P...
26 Dec, 2021, 03.28 PM IST
Aditya Birla Group acquires India distribution and manufacturing rights for Reebok sports brandOne of the sources said Aditya Birla’s Madura Fashion & Lifestyle has acquired the rights from Reebok’s new owner Authentic Brands Group th...
14 Dec, 2021, 11.48 AM IST
India is warming up in style, comfort and affordability become top priorityIndian entrepreneurs are seeking inspiration from their own personal activewear needs.
13 Jul, 2021, 11.45 AM IST
Dream11 partners with PUMA to enter co-branded athleisure collectionThe two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...
22 Apr, 2021, 02.13 PM IST
Hosiery baron Vinod Gupta decodes the inner workings of India's innerwear industry"The gap in prices of cotton and cotton yarn will impact the entire hosiery industry. MSMEs and mid-sized hosiery businesses will be impact...
16 Mar, 2021, 12.51 PM IST
Van Heusen partners with govt body to manufacture masks and athleisure wearThrough this collaboration, Van Heusen is launching lab-licensed masks and athleisure wear with germicidal technology that claims to disabl...
28 Nov, 2020, 02.44 PM IST
Traditional watches to get a sporty twist as athleisure trend picks up in 2020The growth of healthy lifestyle has added impetus to the athleisure trend.
07 Jan, 2020, 06.03 PM IST