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ATHLEISURE MARKET
Lululemon cuts outlook again, highlighting to-do list for new CEOLululemon shares tumbled about 18% after the athleisure company cut its full-year outlook again and missed quarterly sales estimates. Sales...
Microsoft AI's chief marketing officer Andra Mallard exits after 6 months as Copilot faces intense competition from ChatGPT and Claude. No one is replacing herMicrosoft AI CMO Andra Mallard is leaving after just six months, as the company reshapes its Copilot strategy amid intense competition from...
- D2C activewear brand BlissClub raises Rs 160 crore funding led by Singularity
Founded in 2020, BlissClub started as a women's activewear brand before expanding into a broader omnichannel athleisure business. The compa...
Nazara’s new raise; PEs gravitate to startupsHappy Friday! Nazara Technologies will raise funds via a preferential issue. This and more in today’s ETtech Morning Dispatch.
TechnoSport launches 64,000 sq ft Bengaluru warehouse to boost national distribution and activewear growthTechnoSport launched a large warehouse in Bengaluru to enhance its national distribution capabilities. This expansion increases controlled ...
Kusumgar's Rs 650-crore IPO to open on July 8; entire issue an OFSKusumgar's Rs 650-crore IPO will open for subscription on July 8, with the entire issue structured as an offer for sale. The engineered syn...
PlayBlue raises $2.7 million in seed funding to expand omnichannel sports retail businessSports retail startup PlayBlue has secured $2.7 million in seed funding to launch its omnichannel platform and first flagship stores in Ben...
Sachin Tendulkar's athleisure company to venture abroadSachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...
In Reliance Retail's company, Superdry to enter athleisureSuperdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...
Athleisure brands double size of stores amid rising demand"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...
Campus Activewear growing faster than the market with almost 2-3X the volume of next largest competitor: CEO“Campus is the market leader by far. We are growing faster than the market amongst all of our peers with almost 2X to 3X the volume of our ...
Kalaari Capital’s CXXO backs athleisure brand Aastey with Rs 10 crore fundingIn 2022, Aastey will focus on building and engaging with its community, the company said.
Campus Activewear files draft papers with Sebi to garner funds via IPOThose offering shares in the OFS include promoters -- Hari Krishna Agarwal and Nikhil Aggarwal -- and investors such as TPG Growth III SF P...
India is warming up in style, comfort and affordability become top priorityIndian entrepreneurs are seeking inspiration from their own personal activewear needs.
Dream11 partners with PUMA to enter co-branded athleisure collectionThe two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...
Van Heusen partners with govt body to manufacture masks and athleisure wearThrough this collaboration, Van Heusen is launching lab-licensed masks and athleisure wear with germicidal technology that claims to disabl...
Traditional watches to get a sporty twist as athleisure trend picks up in 2020The growth of healthy lifestyle has added impetus to the athleisure trend.