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Kyle Busch Net Worth: How rich was NASCAR champion at the time of his death? Check his career earningsNASCAR star Kyle Busch has died at 41. The two-time Cup Series champion was hospitalized after becoming unresponsive. Busch was a celebrate...22 May, 2026, 09.00 AM IST- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...20 May, 2026, 01.21 PM IST
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...20 May, 2026, 11.38 AM IST
- 'BCCI not a public authority under RTI Act': CIC overturns its 2018 orderThe Central Information Commission has ruled that Board of Control for Cricket in India does not qualify as a “public authority” under the ...18 May, 2026, 03.12 PM IST
- Fans question Flipkart supporting Namibia ahead of T20 WC match with India, e-comm giant’s reply is now winning 'Big Billion' heartsFlipkart's sponsorship of the Namibia National Cricket Team for the T20 World Cup 2026 has sparked debate. The e-commerce giant explains it...12 Feb, 2026, 12.20 PM IST
- IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. D...01 Apr, 2025, 12.03 AM IST
- Uttarakhand gears up to host 38th National Games, IOC to sponsor eventThe Uttarakhand government is preparing to host the 38th National Games, with Indian Oil Corporation (IOC) as a bronze sponsor. The third l...25 Jan, 2025, 08.27 AM IST
- MLB bags new sponsorship deal worth $125 million from Capital OneMajor League Baseball has acquired a new sponsorship deal worth $125 million from Capital One, which makes capital One the official banking...28 Mar, 2022, 10.24 PM IST
- Six5Six to replace Nike as Indian football’s kit sponsorSports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.17 Dec, 2018, 09.25 PM IST
- Jio, Vivo in race for team India sponsorship rightsDBS Bank roped in Sachin Tendulkar last year as its brand ambassador and believes this sponsorship will help the company establish its bran...02 Mar, 2017, 01.39 AM IST
- Sports sponsorship in India up by 12 per cent last yearAccording to a report sports sponsorship grew by 12.3% last year to Rs. 51,854 mn in the country and even as cricket continues to be the bi...06 Apr, 2016, 04.16 PM IST
- IOA signs up IOS Sports as exclusive agency to generate sponsorship for Rio OlympicThis is the first time that the Indian Olympic Association has hired a professional sports marketing agency to generate sponsorship revenue...21 Jan, 2016, 04.43 PM IST
- Star Sports retains title sponsorship of Pro Kabaddi League 2Star will rope in players from 34 kabaddi-playing nations besides 15-16 more from countries like the US, where the sport has garnered inter...09 Jun, 2015, 04.00 AM IST
- Hero MotoCorp goes off cricket pitch, leaves game poorer by around Rs 1,200 crore per yearAfter exiting as global sponsors and IPL's central pool of sponsors, HeroMotoCorp quits with Mumbai Indians too.13 Feb, 2013, 10.40 AM IST
- Advertisers prefer IPL over team IndiaThe Board of Control for Cricket in India (BCCI)’s most ambitious league - the T20 IPL - seems to have turned into its biggest nemesis.26 Nov, 2009, 12.17 AM IST
- Now, LG to sponsor golf tourfor 3 yearsAfter deciding not to renew global cricket sponsorship contract with International Cricket Council(ICC), consumer durable major LG Electron...12 Jun, 2007, 01.01 AM IST
- LG associates itself with Indian golfAfter having decided not to renew its global cricket sponsorship contract with ICC, LG Electronics on Monday announced its association with...11 Jun, 2007, 03.40 PM IST
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