Air India unveiled its new logo, inspired by the classic and iconic Indian window shape, after 15 months on Thursday to symbolize "Window o...

Air India's Maharaja mascot, one of India's most iconic and long-standing advertisements, faces retirement as the Tata Group takes over the...

Air India's customers have changed as well: flying at home and abroad is far more commonplace and less 'maharegal' as a status symbol, but ...

Air India, which is undergoing a brand refurbishment strategy, has decided to remove the Maharajah mascot from its brand identity. The comp...

Air India's iconic mascot, the Maharaja, is facing an uncertain future as the airline undergoes a makeover under its new owner, the Tata Gr...

While Air India under the Tata Group revs up its product, it will capitalise on the Air India brand, both for its premium and low-cost prod...

Tata will try to bring back the Air India of its glory years, when it had memorable service that was accompanied by smart, sometimes irreve...

Buyer may get airline’s master brand and logo along with the iconic Maharaja mascot.

No doubt American Airlines did indeed save $40,000 in 1987 by removing the single olive in its salads, but even cutting out salads altogeth...

Cheaper fuel has helped Air India cut losses, but the flag carrier needs to do more to fly back to its old glory.

While the 'Maharaja' has remained a popular mascot, few know that the airlines has a few stamps dedicated to it. Here are some of them.

AI giving its bashful badshah a makeover should be seen as evidence of lumbering airline’s earnestness to embark on a radical weight reduct...

While in-film product placements and co-promotion are not new, Kellogg's is taking it to another level by co-producing the four-part series...

Indian cargo aviation has great potential, particularly in agro-based businesses, floriculture, fisheries and allied sectors, said Pusapati.

The new entity following the merger of state-run carriers Indian and Air India would be called Air India with 'Maharaja' as the mascot, Civ...

The Maharajah will get to show off his new wardrobe by February ’07, when Air-India’s wide-bodied aircraft join the fleet.

Goody, the smiling tiger mascot of Goodlass Nerolac (now Kansai Nerolac) has bid his final adieu, as the company has decided to retire its ...