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AIR INDIA MASCOT
AI use cases may lead to Rs 100 crore savings for Air IndiaAir India is leveraging AI extensively, developing over 30 in-house tools to save approximately Rs 100 crore annually. These AI application...- Air India launches network-wide sale, fares start from Rs 1,470Tata Group-owned Air India on Thursday announced the launch of a 4-day long sale across its domestic and international route network, with ...
- Air India unveils new logo: 'Window of possibilities' impresses Paytm founder Vijay Shekhar Sharma, Suresh RainaAir India revealed its new logo 'The Vista', inspired by the Ashoka Chakra during Thursday's launch. The new design contains a colour palet...
- Air India gets a makeover with a new logoAir India unveiled its new logo, inspired by the classic and iconic Indian window shape, after 15 months on Thursday to symbolize "Window o...
- Orientalist, elitist and politically incorrect: Why Air India mascot Maharaja is retiringAir India's Maharaja mascot, one of India's most iconic and long-standing advertisements, faces retirement as the Tata Group takes over the...
- Is an heir India even required?Air India's customers have changed as well: flying at home and abroad is far more commonplace and less 'maharegal' as a status symbol, but ...
- Maharajah's reign as mascot of Air India could endAir India, which is undergoing a brand refurbishment strategy, has decided to remove the Maharajah mascot from its brand identity. The comp...
- Is Air India retiring its Maharaja? The aging mascot hits a crossroadsAir India's iconic mascot, the Maharaja, is facing an uncertain future as the airline undergoes a makeover under its new owner, the Tata Gr...
- Air India to refurbish its fleet by next year; Maharaja mascot to stayWhile Air India under the Tata Group revs up its product, it will capitalise on the Air India brand, both for its premium and low-cost prod...
- Little bit of humour & smart branding can go a long way for Air IndiaTata will try to bring back the Air India of its glory years, when it had memorable service that was accompanied by smart, sometimes irreve...
- Air India buyer can use its iconic Maharaja mascotBuyer may get airline’s master brand and logo along with the iconic Maharaja mascot.
- Cutting out salads to fly high again?No doubt American Airlines did indeed save $40,000 in 1987 by removing the single olive in its salads, but even cutting out salads altogeth...
- What Air India should do to retain its lost gloryCheaper fuel has helped Air India cut losses, but the flag carrier needs to do more to fly back to its old glory.
- Air India leaves a stamp on people's mindsWhile the 'Maharaja' has remained a popular mascot, few know that the airlines has a few stamps dedicated to it. Here are some of them.
- Air India’s mascot The Maharajah gets a makeoverAI giving its bashful badshah a makeover should be seen as evidence of lumbering airline’s earnestness to embark on a radical weight reduct...
- Kellogg signs unique promotional deal with 'Chhota Bheem' TV seriesWhile in-film product placements and co-promotion are not new, Kellogg's is taking it to another level by co-producing the four-part series...
- Privatization is not the answer to Air India’s problems: Ashok Gajapathi Raju PusapatiIndian cargo aviation has great potential, particularly in agro-based businesses, floriculture, fisheries and allied sectors, said Pusapati.
- Merged airline ‘Air India’ to start operations in JulyThe new entity following the merger of state-run carriers Indian and Air India would be called Air India with 'Maharaja' as the mascot, Civ...
- Maharaja meets the makeup manThe Maharajah will get to show off his new wardrobe by February ’07, when Air-India’s wide-bodied aircraft join the fleet.
- Goody, the painting tiger, bids good-byeGoody, the smiling tiger mascot of Goodlass Nerolac (now Kansai Nerolac) has bid his final adieu, as the company has decided to retire its ...
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