India expects 10 to 20 heatwave days, which it describes as temperatures hitting at least 40 degree Celsius in the plains, from April throu...

Bisk Farm, a Kolkata-based biscuit and packaged snack company, is considering acquiring regional brands in West and South India to enhance ...

While Google has made at least one settlement offer to the Justice Department’s antitrust division to address its concerns, the agency is p...

They are seeking, through email campaigns and online petitions, to persuade firms such as internet security company Cloudflare Inc, Alphabe...

This fall in burn comes with an equally similar surge in revenue for the company's Indian operations at $49 million (Rs 318 crore) an 80% r...

FB failed to gain enough public support, win over the government or convince Trai, which ruled against discriminatory pricing for data serv...

CEO Sachin Bansal is leading this push to advertising which will see the company become an online publisher, ET had reported on Thursday.

Media buying firms say now even unconventional advertisers are looking to buy one-off spots, even at a premium, with India almost certain t...

The launch is planned in time for Diwali (October) when Sundar Pichai, the senior V-P at Google is expected to visit India.

A decade back, there were the cola wars. Today the biggest battle is being fought in the telecom sector among service providers and handset...

Modern trade, through bargains and value deals, is giving a big push to price warrior regional products with good display.The most expensiv...

BPL Mobile, is investing Rs 10 crore in a brand refresh campaign.

The US-based global ad agency conglomerate, the $6.2-billion Inter Public Group’s (IPG) recent buy of Lintas’ majority stake to gain full c...

Ad agencies still accuse brand consultancies of coming up with brand strategies that are cumbersome to translate into advertising.

Yahoo’s former India head Neville Taraporewalla, who decided to call it quits last month, has decided to join Connecturf, previously called...

Star India is planning a second attempt to establish itself in the regional language entertainment space after an earlier foray into the Ta...

With just two days left for the football World Cup in Germany, there are just 10 advertisers who have bought spots on ESPN-Star Sports, the...