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Wake up & smell the copy: Inside the turmoil reshaping big advertising networksThe once-dominant advertising agency networks are facing a tumultuous period, marked by declining valuations and significant layoffs. This ...- Swiggy mulls Rs 10,000 cr fund raise via QIP; board to meet on Nov 7 to take a callSwiggy is planning to raise Rs 10,000 crore through a qualified institutional placement to strengthen growth capital and strategic flexibil...
- Netflix shares soar on price hikes and record subscriber gainsNetflix dominates the streaming market, adding 18.9 million subscribers in Q4, reaching nearly 302 million. Popular shows, live events, and...
- India consumer firms gear up to cash in on a sizzling summerIndia expects 10 to 20 heatwave days, which it describes as temperatures hitting at least 40 degree Celsius in the plains, from April throu...
- Bisk Farm eyes regional acquisitions to expand distribution & become a national playerBisk Farm, a Kolkata-based biscuit and packaged snack company, is considering acquiring regional brands in West and South India to enhance ...
- DOJ poised to rebuff Google concessions to avoid antitrust suitWhile Google has made at least one settlement offer to the Justice Department’s antitrust division to address its concerns, the agency is p...
- Ukraine's tech diaspora races to mobilize Silicon Valley in war with RussiaThey are seeking, through email campaigns and online petitions, to persuade firms such as internet security company Cloudflare Inc, Alphabe...
- Zomato sees 80% drop in burn rate, claims similar jump in revenues for FY17This fall in burn comes with an equally similar surge in revenue for the company's Indian operations at $49 million (Rs 318 crore) an 80% r...
- Facebook did not get its 'Free Basics' campaign right: Brand consultantsFB failed to gain enough public support, win over the government or convince Trai, which ruled against discriminatory pricing for data serv...
- Flipkart aquires mobile ad network AdIQuity to beef up its advertising muscleCEO Sachin Bansal is leading this push to advertising which will see the company become an online publisher, ET had reported on Thursday.
- World Cup 2015: Star India hikes ad rates after India's performanceMedia buying firms say now even unconventional advertisers are looking to buy one-off spots, even at a premium, with India almost certain t...
- Google to spend Rs 100 crore to advertise its $100 smartphone project Android OneThe launch is planned in time for Diwali (October) when Sundar Pichai, the senior V-P at Google is expected to visit India.
- What trends in ad world tell us about shifting landscape of corporate IndiaA decade back, there were the cola wars. Today the biggest battle is being fought in the telecom sector among service providers and handset...
- Big retail houses lifting small brandsModern trade, through bargains and value deals, is giving a big push to price warrior regional products with good display.The most expensiv...
- BPL Mobile goes for brand makeoverBPL Mobile, is investing Rs 10 crore in a brand refresh campaign.
- Admen debate next target of global conglomeratesThe US-based global ad agency conglomerate, the $6.2-billion Inter Public Group’s (IPG) recent buy of Lintas’ majority stake to gain full c...
- Keeping it in the family: Way forward in the new mediascapeAd agencies still accuse brand consultancies of coming up with brand strategies that are cumbersome to translate into advertising.
- Ex-Yahoo India chief joins Connecturf CEOYahoo’s former India head Neville Taraporewalla, who decided to call it quits last month, has decided to join Connecturf, previously called...
- Second coming: STAR eyes regional space yet againStar India is planning a second attempt to establish itself in the regional language entertainment space after an earlier foray into the Ta...
- Big boys' ad partyWith just two days left for the football World Cup in Germany, there are just 10 advertisers who have bought spots on ESPN-Star Sports, the...
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