The commercial, released as part of the brand’s Ekatvam collection for the festive season, features actors Neena Gupta, Sayani Gupta, Alaya...

“This is the highest ever ad volume since BARC started reporting data,” Sunil Lulla, CEO of BARC India, told ET. However, Lulla said that o...

As India Inc braces up for Diwali - the biggest shopping season, consumer durables, e-commerce and automotive companies will drive the adve...

The festive season, which contributes almost 40% of annual sales for most consumer facing companies, is when advertisers spend heavily on p...

Companies said the decline is due to consumers advancing purchases during the pre-GST sales in June with retailers in a hurry to liquidate ...

The online retail platform has earmarked as much as Rs 40 crore for promotions, including mass media advertising & digital campaigns, for t...

There was a 7% increase in regional advertisers in 2016. There were 12,027 regional advertisers in 2016 compared with 11,278 in 2015.

As per advertisement industry executives, major advertisers included consumer electronics retailers, automobile dealers and software and ta...

There will at least be 2x returns on investment only due to the increased traffic even if we don’t take into account the other metrics.

The Indian Railways carry two crore passengers every day and according to industry estimates, advertisers-mostly driven by ecommerce and au...

In a pre-Diwali message released through newspaper advertisements, Kejriwal advised people against bursting of fireworks and crackers.

Media buyers said the print campaigns indicate a certain shift in ecommerce advertising strategy to print and digital from traditional tele...

Last year, e-commerce companies had spent as much as Rs 1,300 cr on marketing & promotion during the September-December period.

Moreover, automobile and consumer durables players are slashing their ad expenditure by over 65 per cent this Diwali, the survey said.

Cadbury, Britannia, Priyagold, Pepsi are some of the major names which have come up with attractive gift packs this Diwali. Glory of giftin...

Not prepared to take the rebuff by the advertisers lying down, the broadcasters are again meeting after Diwali to discuss ways to implement...

Consider this. Diwali month sees 80% increase in volume sales for the durable industry over previous three month average, with colour telev...