Confectioneries jostle for shelf space with sweets in Diwali
Cadbury, Britannia, Priyagold, Pepsi are some of the major names which have come up with attractive gift packs this Diwali. Glory of gifting | Diwali gifts for business
By PTI |
NEW DELHI: One distinct feature during the past few Diwalis is the confectioneries, fruit juices and carbonated drinks, wrapped in eye-catching festival gift packages, jostling for shelf space with traditional gift items such as sweets and dry fruits.
Cadbury, Britannia, Priyagold, Pepsi are some of the major names which have come up with attractive gift packs this Diwali, offering a range of products.
According to trade estimate, the packaged food products market during Diwali is estimated to be Rs 450-500 crore and is growing fast every year.
Surya Foods and Agro, which manufactures biscuits under the Priyagold brand, is targetting a four-fold increase in its sale at Rs 15 crore this year on Diwali.
"This is the second year in running when we are offering some attractive gift packages of our products including biscuits, juices and carbonated drinks," Priyagold's Director Sekhar Agarwal told reporters.
He said the products are being offered in the range of Rs 50-200 per pack keeping in mind the customers' affordability.
"We want that every one should be able to purchase the packet so the prices have been kept at as low as Rs 50," he said, adding the offer would continue till Bhaiya Duj, a Hindu festival held two days after Diwali.
Agarwal said the company is witnessing increased demand for its products as people, for a change, are looking at other alternatives besides sweets and dry fruits. He felt that rise in prices of sweets are helping in the shift in preference.
Priyagold is offering two glasses with its newly launched carbonated drinks 'Fresh Fizzy' as Diwali offer.
Britannia has also come out with some Diwali packs which are being sold at retail chains like Big Bazaar at a discount. Britannia organised an event in Kolkata to promote its products during Diwali, sources said. Pepsi's Kurkure has also hit retail stores in attractive gift packs to encash the festival fervour.
Cadbury, which is the early entrant to tap the Diwali market, has introduced 'dark chocolate' besides its existing portfolio this year. It is offering dark chocolates and milk chocolates in different flavours at Rs 200-525 per pack.
The company also launched new advertising campaign featuring Amitabh Bachchan last month to promote Cadbury's 'Celebrations' range for Diwali.
"We had a strong double-digit growth during last Diwali. We expect that sales during this Diwali would be better than last year," Cadbury's spokesperson said.
Cadbury, Britannia, Priyagold, Pepsi are some of the major names which have come up with attractive gift packs this Diwali, offering a range of products.
According to trade estimate, the packaged food products market during Diwali is estimated to be Rs 450-500 crore and is growing fast every year.
Surya Foods and Agro, which manufactures biscuits under the Priyagold brand, is targetting a four-fold increase in its sale at Rs 15 crore this year on Diwali.
"This is the second year in running when we are offering some attractive gift packages of our products including biscuits, juices and carbonated drinks," Priyagold's Director Sekhar Agarwal told reporters.
He said the products are being offered in the range of Rs 50-200 per pack keeping in mind the customers' affordability.
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"We want that every one should be able to purchase the packet so the prices have been kept at as low as Rs 50," he said, adding the offer would continue till Bhaiya Duj, a Hindu festival held two days after Diwali.
Agarwal said the company is witnessing increased demand for its products as people, for a change, are looking at other alternatives besides sweets and dry fruits. He felt that rise in prices of sweets are helping in the shift in preference.
Priyagold is offering two glasses with its newly launched carbonated drinks 'Fresh Fizzy' as Diwali offer.
Britannia has also come out with some Diwali packs which are being sold at retail chains like Big Bazaar at a discount. Britannia organised an event in Kolkata to promote its products during Diwali, sources said. Pepsi's Kurkure has also hit retail stores in attractive gift packs to encash the festival fervour.
ADVERTISEMENT
Cadbury, which is the early entrant to tap the Diwali market, has introduced 'dark chocolate' besides its existing portfolio this year. It is offering dark chocolates and milk chocolates in different flavours at Rs 200-525 per pack.
The company also launched new advertising campaign featuring Amitabh Bachchan last month to promote Cadbury's 'Celebrations' range for Diwali.
ADVERTISEMENT
"We had a strong double-digit growth during last Diwali. We expect that sales during this Diwali would be better than last year," Cadbury's spokesperson said.
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