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ADVERTISING DURING DIWALI
Asia Cup: Sony sets top ad rates for India-Pakistan clashSony Pictures Networks India (SPNI) has set ad rates for the Asia Cup, with the India-Pakistan match commanding ₹14-16 lakh per 10-second s...- Why Cadbury is being targeted by some people on Twitter over its Diwali season adThe Cadbury advertisement shows a man who sells lamps for a living and is extremely poor. His name in the advertisement is Damodar.
- Offline retailers increase TV advertising volumes by 33% in October-NovemberThe festive months make for the country’s biggest shopping season and typically contribute a large chunk to advertising expenditure every y...
- Tanishq pulls down yet another ad following social media uproarThe commercial, released as part of the brand’s Ekatvam collection for the festive season, features actors Neena Gupta, Sayani Gupta, Alaya...
- Television advertisements hit record high in season of festivals and IPL“This is the highest ever ad volume since BARC started reporting data,” Sunil Lulla, CEO of BARC India, told ET. However, Lulla said that o...
- As festival season rounds the corner, Indian companies begin planning advertising campaignsAs India Inc braces up for Diwali - the biggest shopping season, consumer durables, e-commerce and automotive companies will drive the adve...
- FMCG companies top TV ad charts in festive seasonThe festive season, which contributes almost 40% of annual sales for most consumer facing companies, is when advertisers spend heavily on p...
- Pre-GST buying takes a toll on festive salesCompanies said the decline is due to consumers advancing purchases during the pre-GST sales in June with retailers in a hurry to liquidate ...
- Snapdeal plans ad blitz for the festive seasonThe online retail platform has earmarked as much as Rs 40 crore for promotions, including mass media advertising & digital campaigns, for t...
- Festive season: 6,916 regional brands advertise aggressively in H1 and the number may riseThere was a 7% increase in regional advertisers in 2016. There were 12,027 regional advertisers in 2016 compared with 11,278 in 2015.
- June's Rs 300 cr GST ad spending beats Diwali bonusAs per advertisement industry executives, major advertisers included consumer electronics retailers, automobile dealers and software and ta...
- Flipkart, Snapdeal hike advertising rates for festive saleThere will at least be 2x returns on investment only due to the increased traffic even if we don’t take into account the other metrics.
- Ministry looks to earn Rs 1,000 crore through train ads during the festive seasonThe Indian Railways carry two crore passengers every day and according to industry estimates, advertisers-mostly driven by ecommerce and au...
- Don't convert Diwali into a 'festival of smoke': Arvind KejriwalIn a pre-Diwali message released through newspaper advertisements, Kejriwal advised people against bursting of fireworks and crackers.
- Flipkart, Amazon and Snapdeal turn to print media for Diwali ad warMedia buyers said the print campaigns indicate a certain shift in ecommerce advertising strategy to print and digital from traditional tele...
- Flipkart, Amazon and Snapdeal expected to burn Rs 2,000 crore in months leading to DiwaliLast year, e-commerce companies had spent as much as Rs 1,300 cr on marketing & promotion during the September-December period.
- Hit by severe slowdown, India Inc to halve ad spend this DiwaliMoreover, automobile and consumer durables players are slashing their ad expenditure by over 65 per cent this Diwali, the survey said.
- Confectioneries jostle for shelf space with sweets in DiwaliCadbury, Britannia, Priyagold, Pepsi are some of the major names which have come up with attractive gift packs this Diwali. Glory of giftin...
- IBF to meet after Diwali over advertisement tariff issueNot prepared to take the rebuff by the advertisers lying down, the broadcasters are again meeting after Diwali to discuss ways to implement...
- Do marketers overly rely on festive season to drive sales?Consider this. Diwali month sees 80% increase in volume sales for the durable industry over previous three month average, with colour telev...
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