A senior PVR INOX executive was asked to leave in April after an internal probe. Allegations suggest kickbacks from developers involved in ...

Advertisers have shifted their focus, now putting greater emphasis on a celebrity's social media impact rather than their filmography for e...

PVR INOX reported an 11.9% revenue increase for the April-June quarter. Ticket sales and food and beverage spending rose significantly, boo...

A Bengaluru man successfully sued PVR Cinemas and INOX for not displaying actual movie start times on tickets, leading to a loss of 25 minu...

A Bengaluru consumer court ruled against PVR INOX for delaying movies with excessive ads. The multiplex chain must pay Rs one lakh in punit...

A Bengaluru consumer court ruled in favor of a man against PVR Cinemas and INOX for delaying movie start times with long advertisements. Th...

PVR-INOX and Khushi Advertising have solidified a five-year partnership for FY25, appointing Khushi as the exclusive ad-sales affiliate for...

"Every year, we used to hike the prices by 5–7%, but we couldn’t do that in the last two and a half years. During this time, electricity co...

“The re-rating specifically is not for PVR, because in the case of some of the metrics, they are already at a premium as compared to Inox w...

“Wonder Woman is going to be a big starter for us after ‘Tenet’. The kind of response we are getting on footfalls, advance bookings and fro...

Analysts believe that in the next two years, Inox's advertising revenue would catch up with that of PVR.

PVR accounts for 30 per cent of Hollywood box office collection in India and over 20 per cent of Hindi films collection.

Having two big Bollywood releases on December 18 — will chime nicely with the holiday spirit, but exhibitors, who will welcome the resultin...

The company is unable to collect data from PVR and Inox, two of the biggest local cinema chains. PVR, which has a nearly 70% market share.

Rentrak has entered into an alliance with WPP's cinema advertising unit, ITV, to try and overcome a roadblock it has hit in India over coll...

Washroom advertising is a new and bold way of marketing where a slew of brands have invaded the last bastion of human privacy.

Multiplex operator PVR plans to link its advertising rates to ticket sales to make its cinemas more attractive to advertisers.