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ADVERTISEMENTS IN PVR
PVR made a customer sit through 17 mins of extra advertisements before his movie began, ordered to pay Rs 75,000A Hyderabad advocate who booked a late night movie ticket ended up filing a consumer case after PVR Cinemas ran advertisements well past th...- Zee5 revamps streaming platform with AI-led discovery, expands free and premium contentZee5 has launched a revamped streaming experience with AI-led discovery. The platform now organizes content into five distinct sections for...
- India’s OTT audience rises 11% to 665 million; connected TV base surges 60%: OrmaxIndia's online video audience reached 664.9 million in 2026, showing strong growth. Paid OTT subscriptions also increased by sixteen percen...
- PVR INOX executive shown door in April after probe into alleged developer kickbacksA senior PVR INOX executive was asked to leave in April after an internal probe. Allegations suggest kickbacks from developers involved in ...
- Clean social image makes stars the new heroes of the ad worldAdvertisers have shifted their focus, now putting greater emphasis on a celebrity's social media impact rather than their filmography for e...
- Lights, camera, collections: PVR Inox strikes back with a 'Dhurandhar' performancePVR INOX reported an 11.9% revenue increase for the April-June quarter. Ticket sales and food and beverage spending rose significantly, boo...
- Tired of long cinema ads? Bengaluru man sued PVR-INOX over 25 minutes ad and wonA Bengaluru man successfully sued PVR Cinemas and INOX for not displaying actual movie start times on tickets, leading to a loss of 25 minu...
- 'Watching ads a waste of time': Bengaluru court orders PVR INOX to pay Rs 1 lakh fine for delaying movies with adsA Bengaluru consumer court ruled against PVR INOX for delaying movies with excessive ads. The multiplex chain must pay Rs one lakh in punit...
- Bengaluru man sues PVR for wasting his time with movie ads, wins caseA Bengaluru consumer court ruled in favor of a man against PVR Cinemas and INOX for delaying movie start times with long advertisements. Th...
- PVR-INOX secures strategic partnership with Khushi Advertising to drive cinema advertising in South IndiaPVR-INOX and Khushi Advertising have solidified a five-year partnership for FY25, appointing Khushi as the exclusive ad-sales affiliate for...
- PVR raises ticket prices by up to 23%, says CEO"Every year, we used to hike the prices by 5–7%, but we couldn’t do that in the last two and a half years. During this time, electricity co...
- Why Inox may get rerated more compared to PVR following merger“The re-rating specifically is not for PVR, because in the case of some of the metrics, they are already at a premium as compared to Inox w...
- Advertisers return to multiplexes on ‘Wonder Woman’ hopes“Wonder Woman is going to be a big starter for us after ‘Tenet’. The kind of response we are getting on footfalls, advance bookings and fro...
- Inox's bet on premium services draws investorsAnalysts believe that in the next two years, Inox's advertising revenue would catch up with that of PVR.
- PVR a long-term buy on rising advertising, Food & Beverages revenuesPVR accounts for 30 per cent of Hollywood box office collection in India and over 20 per cent of Hindi films collection.
- Dilwale, Bajirao Mastani's December 18 box office clash may spoil exhibitors’ ad revenueHaving two big Bollywood releases on December 18 — will chime nicely with the holiday spirit, but exhibitors, who will welcome the resultin...
- Media research company Rentrak ties up with Interactive Television to collect box-office dataThe company is unable to collect data from PVR and Inox, two of the biggest local cinema chains. PVR, which has a nearly 70% market share.
- Research firm Rentrak ties up with WPP's Interactive Television for box-office dataRentrak has entered into an alliance with WPP's cinema advertising unit, ITV, to try and overcome a roadblock it has hit in India over coll...
- Washroom Advertising: The new and bold way to establish a brandWashroom advertising is a new and bold way of marketing where a slew of brands have invaded the last bastion of human privacy.
- PVR explores ticket-sales linked advertisement contractsMultiplex operator PVR plans to link its advertising rates to ticket sales to make its cinemas more attractive to advertisers.
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