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ADTECH PLATFORMS
SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billionIndependent advertising technology platforms are set to leverage SDKs to dominate the $400 billion in-app advertising market. Growth in thi...- Gaming firm Nazara posts Q1 loss; Nitish Mittersain steps down as CEONazara Technologies reported a revenue decline and net loss for the June quarter. The company announced founder Nitish Mittersain will step...
- Google set to face modest EU antitrust fine in adtech investigation, sources sayThe decision by the European Commission follows a four-year long investigation triggered by a complaint from the European Publishers Counci...
- India’s ad spend to reach 0.5% of GDP by 2029: BainIndia's advertising expenditure is poised for substantial growth, potentially reaching 0.5% of GDP by 2029, mirroring trends in other major...
- US stock market: Ryan Reynolds-linked MNTN share price soars, Adtech platform scores stunning debut on NYSERyan Reynolds-linked MNTN has made a stunning debut on New York Stock Exchange or NYSE. MNTN's IPO comes on the heels of Israeli trading pl...
- Wall Street’s hottest picks: 2 AI stocks ready to skyrocket even higher with potential splits in 2025 after being up 510% and 4,700%; should you Buy?Meta Platforms and AppLovin stocks have surged significantly in 2023 with Meta up 510% and AppLovin up 4,700%. Meta is expanding into AI te...
- Senior-level adtech and martech roles combine creativity, tech and business senseThe adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and...
- US Senate panel urges treasury department to make tech firms comply with sanctionsDemocratic US senator Mark Warner, who heads the Senate Intelligence Committee, wrote a letter to treasury secretary Janet Yellen in which ...
- Lyft to display ads in app in effort to boost revenueThe move will help Lyft, whose business is completely dependent on ride-hailing. Its larger rival Uber Technologies has a more mature adver...
- Centre aims to make Big Tech pay for using content from news publishersThe Indian government is planning to make Big Tech firms pay publishers for using their content on their respective platforms.
- E-commerce platforms provide an $8 billion market for digital ads in IndiaThe total advertising market in India stood at $11 billion in 2021, out of which 37% comprised the digital ads market.
- Vodafone Idea launches AdTech platform Vi AdsRiding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers throug...
- Bowers and Falcon uses AI platform for fine-tuning the way businesses advertiseThe new DSP platform will help businesses improve their ad campaign performance.
- InMobi to acquire UK-based Appsumer as part of its expansion driveAppsumer’s founder CEO Shumel Lais will join InMobi and continue to lead the division, along with his full team. Appsumer will continue ope...
- InMobi prepares for Nasdaq listing, to seek $15 billion valuationA successful listing for the adtech firm will mark a first for the Indian tech startup community and could deliver hefty returns for Masayo...
- InMobi Group explores an IPO for its adtech businessInMobi founder Naveen Tewari said the public markets, which were earlier bearish on the adtech industry, have turned bullish in the last 12...
- Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devicesTech Mahindra said it will collaborate with marketing cloud firm InMobi to offer a video advertising solution. The new solution is an addit...
- Adtech startup AdPushup raises an undisclosed amount in Series A fundingAdPushup has entered into a strategic partnership with Geniee, aimed at extending services to Japan and other parts of Southeast Asia.
- Chinese firm Cheetah Mobile to launch ad platform in IndiaCheetah Mobile, maker of the popular Clean Master app, will be launching its ad platform in India, barely two months after setting up an of...
- Advertising technology companies target Internet users who browse in languages other than English"Advertisers are not leveraging vernacular languages efficiently. While the destination is in a local language, the banner ads are usually ...
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