Chinese firm Cheetah Mobile to launch ad platform in India

BENGALURU: Chinese firm Cheetah Mobile, maker of the popular Clean Master app, will be launching its ad platform in India, barely two months after setting up an office in the country.

Cheetah's ad platform has over 500 clients globally, including Flipkart, Uber, Amazon, and Booking.com. Cheetah Mobile also has formed partnerships with Facebook, Google, and Tencent to enhance its mobile and global monetization capabilities.

The ad platform, Cheetah said, provides services such as strategic targeting, marketing and technical support. It also provides daily reporting and results analysis to clients.

“Our goal is to become one of the best global mobile advertising platform, and we see India as the market with really great potential for mobile advertising. In addition to recruiting the best talents in mobile advertising, we will keep working on improving our data analytic capabilities,” said Sheng Fu, CEO at Cheetah Mobile, which will be launching the platform in September.

India is an important market for Cheetah Mobile. Their data showed that India has the highest app usage among all the Asian countries: about 18.84 apps per day versus the Asia average of 16.35 apps per day. Among 494 million mobile monthly active users, 9% is from India.

As mobile users mature, adtech companies are doubling down on their focus to India. InMobi, which barely had 5% of its revenue from India last year, said its total revenue is now well above 15% from the country. It recently appointed Ankit Rawal to heads its India business.