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AD SPENDING GROWTH
FMCG brands turn up the volume on ads as costs and scrutiny riseMultiple packaged goods companies are increasing their advertising expenditures to maintain consumer demand amid rising inflation. Nestle I...- Meta's AI spending, Muse assistant adoption in focus for quarterly resultsMeta is gearing up to unveil its third-quarter earnings, driven mainly by notable investments in AI and the innovative Muse assistant. Rece...
- The Social Reckoning: Looking back at Facebook’s 2021 controversy and where Meta stands todayAaron Sorkin’s latest film focuses on Facebook's past controversies and the implications of its business model. The story centres around wh...
- Five hours a week of posting earned more than her 9-to-5: Meet Sundas Khalid of Seattle, she posted career wins on Instagram while at Amazon. In 2024 the side hustle earned $302,000Sundas Khalid spent years building her career in Big Tech, moving from a $77,000 starting salary at Amazon to earning $292,000 a year at Go...
- CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metrosCashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...
- US midterms 2026: Why campaign groups are moving money between House and Senate racesAs the midterm elections approach, Republicans are reallocating campaign funds while Democrats are increasing their investments. The Congre...
- Three questions to answer before your next marketing spendTo excel in marketing, it is vital to prioritize clear strategies that outline target audiences, key goals, and engagement levels. By honin...
- 'Advertising spends may keep growing in high single digits'The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's a...
- Moj crosses 500 million downloads, doubles daily user time spentMoj, owned by Mohalla Tech, has surpassed 500 million downloads on the Google Play Store recently. It ranks fourth in India’s Social Media ...
- Diwali Sale 2026: Buying fridge, AC, or washing machine online? Here’s how to get the best deal on big appliances and save moreOnline sales of big appliances are growing at 25% as the festive sales begin. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P G...
- The Comeback of the Physical Store—and What It Means for Your BusinessBrick-and-mortar retail is not declining but evolving, as stores take on new roles as logistics hubs, experiential destinations, and powerf...
- ChatGPT is coming for a bite of Google-Meta’s ad pieMultiple Indian consumer brands, including SuperYou, Sirona, BellaVita, Sebamed, and Mamaearth have started testing the platform, as advert...
- Print media holds ground as advertisers back reach, credibility and premium audiencesPrint media in India has shown resilience amid global downturns with increased advertising revenue and volumes. As brands continue to inves...
- Festive ad spending to rise 13-17% as brands spread budgets across channels: ReportSpending on ecommerce advertising is expected to rise 27% YoY to Rs 30,091 crore in 2026, as brands increasingly seek ad formats that direc...
- Meesho shares rally 12% after UBS hikes target price by 24%. What’s keeping analysts bullish?UBS has raised its Meesho estimates across NMV, contribution profit and EBITDA, citing stronger seller and buyer growth and improving unit ...
- India’s chip push draws global interest; Quick comm's ad blitzIndia’s semiconductor push is gaining global attention as the country looks to build a stronger chip manufacturing ecosystem. This and more...
- Quick delivery platforms hike festive ad rates 35% as sales seen doublingThe increase comes at a time when advertisers increasingly use quick-commerce platforms to reach consumers closer to the point of purchase,...
- Rs 80,000 crore digital ad pie: Karan Taurani spots a hidden profit lever in new-age stocksIndia’s new-age internet companies may be sitting on a profit engine that investors are still not fully pricing in: advertising.
- BRICS adopts New Delhi Declaration: Inside the 140-point document on Global South's ambitionsBRICS leaders adopted the New Delhi Declaration at the 18th summit, reaffirming their commitment to cooperation, multilateralism and a more...
- Ajit Mohan steps down as Snap's chief business officerThe company has elevated Ronan Harris, who has led its business across Europe, the Middle East and Africa for nearly four years, to the rol...
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