Gurgaon-based firm Zomato is starting priority deliveries, wherein users can pay extra to get orders delivered faster. The extra charge for...

Zomato has discontinued the ‘on-time guarantee’ benefits for memberships purchased or renewed from November 25, 2023. This feature was exte...

While loyalty programmes would ensure customer stickiness, the unit economics need to make sense in the longer run, analysts and experts sa...

The National Restaurants Association of India (NRAI), an industry body, has advised restaurants to step up their own loyalty programmes on ...

Restaurant industry body National Restaurants Association of India (NRAI) is sending advisories to restaurants to step up their own loyalty...

"The relaunch of the loyalty programme is important due to growing concerns on sequential growth in Zomato’s food delivery business and the...

Zomato relaunches its Gold loyalty programme which would give its subscribers preferential access to restaurants amid high demand. In addit...

According to company sources, the Gold membership is currently being offered on an invite-only basis. However, users with existing Pro memb...

On Thursday, Zomato founder and CEO Deepinder Goyal tweeted a teaser of the company's loyalty programme.

Zomato is working on a “loyalty programme construct” for food delivery, the company’s chief financial officer Akshant Goyal said during the...

With Zomato Pay, customers can make payments at partner restaurants through the Zomato app and even avail of discounts and cashback. Zomato...

Zomato launched its loyalty programme Zomato Pro in 2020. In August 2021 the company launched Pro Plus, which included unlimited deliveries...

Zomato and Swiggy which revolutionised food deliveries, search and discounting, notched record numbers during the lockdown months, when the...

Over the last six to eight months, the two dominant players have also started passing on restaurant packing charges and certain taxes to co...

Flipkart will offer customers digital currency called ‘Plus Coins’ with each order, which can be used on its own platform and on partner pl...

Experts, however, have a word of caution. Such programmes could easily lose flavour if competitors launch programmes with similar features.

In the past three months, the firm has seen 73,000 and 16,000 registrations for MMT Black and MMT Double Black respectively.