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ZOMATO LOYALTY PROGRAMME
Zomato pilots priority deliveries, tests ‘pay later’ featureGurgaon-based firm Zomato is starting priority deliveries, wherein users can pay extra to get orders delivered faster. The extra charge for...
Zomato tweaks Gold loyalty programmeZomato has discontinued the ‘on-time guarantee’ benefits for memberships purchased or renewed from November 25, 2023. This feature was exte...
Despite numbers, Zomato must tweak Gold to cut profitability drag, say expertsWhile loyalty programmes would ensure customer stickiness, the unit economics need to make sense in the longer run, analysts and experts sa...
ETtech Explainer: how restaurants responded to Zomato Gold's comebackThe National Restaurants Association of India (NRAI), an industry body, has advised restaurants to step up their own loyalty programmes on ...
As Zomato restarts Gold, NRAI advises restaurants to step up own loyalty programmesRestaurant industry body National Restaurants Association of India (NRAI) is sending advisories to restaurants to step up their own loyalty...
Zomato shares tumble 15%. What's cooking?"The relaunch of the loyalty programme is important due to growing concerns on sequential growth in Zomato’s food delivery business and the...
Zomato Relaunches 'Gold Loyalty program', provides dining and delivery discountsZomato relaunches its Gold loyalty programme which would give its subscribers preferential access to restaurants amid high demand. In addit...
Zomato Gold returns with discounts on delivery and dining outAccording to company sources, the Gold membership is currently being offered on an invite-only basis. However, users with existing Pro memb...
Zomato Gold to make a comeback; CEO Deepinder Goyal shares teaserOn Thursday, Zomato founder and CEO Deepinder Goyal tweeted a teaser of the company's loyalty programme.
Zomato working on new loyalty programme after shutting Pro and Pro PlusZomato is working on a “loyalty programme construct” for food delivery, the company’s chief financial officer Akshant Goyal said during the...
Zomato Pay now live in some cities, replaces flagship Zomato Pro programmeWith Zomato Pay, customers can make payments at partner restaurants through the Zomato app and even avail of discounts and cashback. Zomato...
Zomato halts new Pro and Pro Plus membershipsZomato launched its loyalty programme Zomato Pro in 2020. In August 2021 the company launched Pro Plus, which included unlimited deliveries...
NRAI set to launch own loyalty app as spat with Zomato, Swiggy escalatesZomato and Swiggy which revolutionised food deliveries, search and discounting, notched record numbers during the lockdown months, when the...
Orders go down as Zomato & Swiggy raise delivery feesOver the last six to eight months, the two dominant players have also started passing on restaurant packing charges and certain taxes to co...
Flipkart’s new loyalty programme to launch on August 15Flipkart will offer customers digital currency called ‘Plus Coins’ with each order, which can be used on its own platform and on partner pl...
Can paid membership programmes reduce Internet companies' dependence on discounts?Experts, however, have a word of caution. Such programmes could easily lose flavour if competitors launch programmes with similar features.
MakeMyTrip's revamped loyalty schemes show strong growthIn the past three months, the firm has seen 73,000 and 16,000 registrations for MMT Black and MMT Double Black respectively.