Zomato Gold to make a comeback; CEO Deepinder Goyal shares teaser

Zomato Gold, the food delivery and restaurant discovery platform's flagship loyalty programme, is likely to make a comeback months after it was discontinued.

On Thursday, Zomato founder and CEO Deepinder Goyal tweeted a teaser of the company's loyalty programme.



In June 2020, Zomato shelved its Zomato Gold programme for 'Zomato Pro'. The new membership programme had several privileges and discounts for dining out and delivery.

The Zomato Gold membership offered several benefits for subscribers, including as 1+1 offer on food and beverages at restaurants.

Zomato said it signed up 50% more partner restaurants – across dining out and delivery — on Zomato Pro than it had on Zomato Gold.

In August this year it discontinued Zomato Pro, months after it shut down its premium loyalty programme Zomato Pro Plus, which was launched in 2021.

ET reported previously that the company was working on a new loyalty programme. The new offering from Zomato is set to take on rival Swiggy's loyalty programme Swiggy One.

During its earnings call for Q2 FY23, the company hinted that it would soon come up with a new loyalty program.

Last month, speaking at the company's earnings call, Zomato's chief financial officer Akshant Goyal said: “On loyalty programmes, we are aware of what the competition is doing, and we had one of our own, which we discontinued. It’s a business call. There are pros and cons of the kind of loyalty programme that is out there in the market today”.

He said the company was working on “something more differentiated”.

The company last month also rolled out Zomato Pay, through which users can make payments at partner restaurants from its app. The new service is live in 12 cities in India and the UAE, and Zomato said it plans to scale it rapidly.

The company reported a decline in its consolidated loss to Rs 250.8 Crore during the second quarter of FY23 from Rs 434.9 Crore a year ago.