Despite numbers, Zomato must tweak Gold to cut profitability drag, say expertsWhile loyalty programmes would ensure customer stickiness, the unit economics need to make sense in the longer run, analysts and experts sa...
Zomato's Gold programme helps company reclaim market share from Swiggy: HSBC reportThe report pegged Zomato’s market share for the January-June 2022 period at 55%, with the remaining 45% being held by Swiggy. This changed ...
Zomato Gold price hike raises investors' hopes. Here's what Kotak recommends"We believe Zomato will eventually increase its pricing by offering higher renewal prices to existing customers (only three-month plans are...
ETtech Explainer: how restaurants responded to Zomato Gold's comebackThe National Restaurants Association of India (NRAI), an industry body, has advised restaurants to step up their own loyalty programmes on ...
As Zomato restarts Gold, NRAI advises restaurants to step up own loyalty programmesRestaurant industry body National Restaurants Association of India (NRAI) is sending advisories to restaurants to step up their own loyalty...
Zomato Relaunches 'Gold Loyalty program', provides dining and delivery discountsZomato relaunches its Gold loyalty programme which would give its subscribers preferential access to restaurants amid high demand. In addit...
Zomato Gold returns with discounts on delivery and dining outAccording to company sources, the Gold membership is currently being offered on an invite-only basis. However, users with existing Pro memb...
Zomato Gold to make a comeback; CEO Deepinder Goyal shares teaserOn Thursday, Zomato founder and CEO Deepinder Goyal tweeted a teaser of the company's loyalty programme.
Zomato 'Gold' becomes 'Pro' with nearly 50% more restaurantsZomato last year became one of the targets of a #Logout campaign initiated by some restaurants for allegedly facilitating discount addictio...
8000-strong hotels body to shun Zomato Gold deliveryGold was extended to delivery by Zomato in September, amidst the stalemate on dine-in services.
Zomato logs 225% surge in revenue in first half of 2019The company has also witnessed over three-fold jump in revenue to Rs 1,458 crore for April-September 2019.
Stalemate continues as restaurant body lashes out against Zomato Gold on deliveryThe NRAI said it continued to remain firm in its belief that Zomato Gold in its current form is an unacceptable proposition.
Is Zomato Gold a game-changer in driving dine-out habits?In a latest research by Redseer, it was found that 90% of Gold members try out new restaurants because of the Zomato Gold programme.
Zomato tweaks its Gold programme, but restaurants still refuse to biteNRAI said restaurants would not come back until ‘deep discounting’ is off the table.
Zomato eyes gold with its subscription plan“Zomato Gold is on the path of hitting the milestone of 1 million (globally) by the end of this month,” said Gupta.
Zomato Gold is now available in KolkataSome of the key partner restaurants in the city are Swissotel, JW Kitchen - JW Marriott Hotel, Ozora, Carpe Diem, TGI Fridays, Wasabee, Naw...
Zomato launches subscription-based 'Zomato Gold' in IndiaAs part of the programme, subscribers will get access to complimentary food and drinks at over 1,200 top-rated restaurant partners, when th...