Faster than Formula 1 car: Indian shuttler Satwik creates Guinness World record for fastest smash at 565km/hIndian badminton player Satwiksairaj Rankireddy has set a new Guinness World Record for the fastest hit by a male player. He set the new re...
Paytm, Amul to Support Yonex-Sunrise All India Sub-Junior Ranking Badminton Tournament in UPDigital payments major Paytm and India's pioneer dairy brand Amul have come together as general partner and beverage partner respectively f...
Yonex looks for 15-20% revenue growth in India"Demand is very good for racquets because badminton has become the second most popular sport in India," Dhar said, adding that Yonex has a ...
Badminton: Lakshya Sen wins maiden Super 500 title, beats world champion LohGoing into this match, the two had a 2-2 head-to-head record with Sen losing two of the last three meetings, but the Indian was the better ...
Satwik-Chirag claim maiden India Open titleThe world no 10 Indian pair, which had won its first Super 500 tournament in Thailand in 2019, upset the top seeded Indonesian pair 21-16 2...
P V Sindhu enters semifinals of India OpenTop seed Sindhu, a former world champion, took 36 minutes to get the better of 21-year-old Chaliha 21-7 21-18 and set up a last-four clash ...
England shuttlers pull out of India Open badminton after 2 positive cases in contingentThe entire England badminton contingent has withdrawn from the upcoming India Open after the country's doubles specialist Sean Vendy and co...
PV Sindhu enters Swiss Open finalSindhu, the reigning world champion, beat fourth seeded Blichfeldt 22-20 21-10 in 43 minutes to avenge her first-round loss to the Danish w...
Olympic qualification period for badminton extended till June 15The world body said preparations for the Olympic qualifying tournaments will continue as international badminton is set to resume with the ...
Saina Nehwal, HS Prannoy test negative for COVID-19 hours after positive results, cleared for Thailand Open"Both Saina Nehwal and HS Prannoy have been cleared to participate in the ongoing Yonex Thailand Open after the fourth-round tests reports ...
BAI names full-strength squad; PV Sindhu, Saina Nehwal to compete for first time since virus breakThe team, consisting of Olympic-bound shuttlers Sindhu, Saina, B Sai Praneeth, Kidambi Srikanth, Satwiksairaj Rankireddy, Chirag Shetty, As...
Badminton star Kidambi Srikanth climbs great wall of cricketSrikanth, the only Indian badminton player to have won six Super Series crowns, signed a 4-year deal with premium Chinese sports brand Li-N...
Celebrities act as catalysts for mass communication: Saina NehwalLet the products be made in such a manner that they can’t be tampered by anybody. Nothing will happen if things are made as per specificati...
Olympic athletes set to strike brand goldIt has been learnt that Japanese sports equipment maker Yonex is in talks with Sindhu after her contract with Chinese sporting goods maker ...
Saina Nehwal true role model for aspiring sportspersons: Sachin Tendulkar"Congratulations @NSaina for becoming the first Indian woman shuttler to become World No.1! You have made us proud!," Virat said on twitter.
Yonex gets ready to serve in India with standalone retail chainJapanese company's stores to sell sports goods, apparels and accessories in India to cater to the growing appetite for sporting goods.
Saina Nehwal in 3-year, Rs 40-crore endorsement deal with Rhiti Sports ManagementSaina Nehwal has been signed up by Rhiti Sports Management, which manages endorsements for Mahendra Singh Dhoni.