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WHATSAPP CONVERSATIONAL COMMERCE
Peak XV in talks to back Ringg AI as voice AI gains attention: SourcesPeak XV Partners is reportedly leading a $10 million funding round for Bengaluru-based voice AI startup Ringg AI, highlighting investor ent...
Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...
CashKaro grows 72% to Rs 600 cr, enables over Rs 10,000 cr in sales to partner brandsCashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...
US ends investigation into claims WhatsApp chats aren’t privateA US agency abruptly closed an investigation into claims that Meta Platforms can access encrypted WhatsApp messages. A Commerce Department ...
Insurance dark patterns: How customers pay higher premiums and buy unnecessary add-ons online, explain Deloitte India’s Aakash Sharma & Suchintan ChatterjeeDeloitte India’s Aakash Sharma & Suchintan Chatterjee talk to Yasmin Hussain on insurance dark patterns.
Meta and RAI whitepaper decodes India’s omnichannel retail shiftIndian retail is evolving beyond online or offline. Consumers now shop across both simultaneously. AI, creators, and short videos are chang...
KwikChat to power over 5000 eCommerce brands globally, aims four-fold revenues increaseKwikChat, a WhatsApp commerce solution by eCommerce enabler GoKwik, aims to quadruple its revenue and support over 5000 brands and 3 billio...
Gupshup to launch multilingual WhatsApp chatbot for buyer apps on ONDCGupshup's WhatsApp chatbot on ONDC streamlines buyer experience, supports enterprise integration, and expands to include food orders, locat...
Conversational commerce powered by Gen AI to spur next wave of growth for businesses: Bain & Company - Meta ReportSandhya Devanathan, Head and VP, Meta in India, said the company sees business messaging as a key growth driver of its business in India. “...
WhatsApp update: Now stay organised with new 'Chat Filters' feature; here's how it worksWhatsApp has launched chat filters to simplify message organization and retrieval, offering three categories: All, Unread, and Groups. User...
GoKwik acquires chat commerce firm Tellephant, launches WhatsApp solution KwikChatWith this acquisition, GoKwik has launched its third product KwikChat on Whatsapp, catering to multiple use cases across the ecommerce funn...
Now that WhatsApp means business, SMEs hurtingSeveral are now scouting for alternative avenues to connect with customers directly, as the Meta-owned company presses ahead with furtherin...
Jio Haptik, B2B platform IDfy tie up for WhatsApp KYC solutionHaptik, owned by Reliance Jio Platforms, provides its GPT bot-powered proactive messaging capabilities for businesses to re-engage and nudg...
WhatsApp emerging as a direct marketing channel for brands: Haptik reportThe report, titled ‘The State of WhatsApp Marketing 2023’, highlighted that 72% of the consumers that were a part of a survey said they onl...
CASHe partners with Jio Haptik to launch automated instant credit disbursals on WhatsAppHaptik’s advanced Conversational Commerce capabilities and CASHe’s AI-powered bot that matches the user’s inputs and automatically facilita...
Jio-owned Haptik now facilitates food delivery in trainsHaptik helps brands acquire, convert, and engage users with AI-driven, personalised, conversational experiences across 20 channels and 100+...
How to drive Sales with Conversational Commerce (with examples)
Gupshup launches WhatsApp-based commerce solutionGupshup has announced the launch of a WhatsApp-based commerce solution to enable businesses to create a digital “storefront” on WhatsApp.
Chatbot providers upbeat on WhatsApp's ecommerce potentialAfter JioMart said its customers could now fill their shopping baskets within WhatsApp and pay either via JioMart or in cash when receiving...
Jio Platforms’ Haptik launches app to allow SMBs to grow their businesses on WhatsAppInterakt is Haptik’s first product for the SMB and MSME economy, estimated to be over 50 million businesses strong. Businesses will get a d...